Saturday, October 31, 2026

Golf Equipment

Gloved golfer holding a Titleist golf ball on the course

SMOTHERMAN LEADS TITLEIST SUCCESS ACROSS THREE TOURS

Austin Smotherman defeated Seamus Power in an all-Titleist Pro V1x play-off to win the weather-shortened Butterfield Bermuda Championship. The pair finished level on 16-under par...
Wilson Staff Model Blade, CB and XB irons displayed together.

WILSON TARGETS FURTHER GROWTH AFTER A STANDOUT 2026

From the testing bays to Times Square, Wilson Golf has enjoyed a standout 2026, with acclaimed products, a fresh brand campaign and investment in...

Apparel

Pro Shop Europe

CALLAWAY APPOINTS BARSEBÄCK RESORT AS CALLAWAY HIGH PERFORMANCE PARTNER IN THE...

Callaway Golf has strengthened its presence in the Nordic market after appointing Barsebäck Golf & Country Club as its exclusive High Performance Partner in...

MINIMAL GOLF ANNOUNCES EXPANSION INTO THE EUROPEAN MARKET, REINFORCING COMMITMENT TO...

Minimal Golf, a manufacturer of innovative golf bags is pleased to announce its strategic expansion into the European market, underscoring the company's unwavering commitment...

Technology

AUTOMATED ROBOTIC TECHNOLOGY AT THE HEART OF THE BELFRY PREPARATIONS FOR...

Husqvarna technology is playing a crucial role in preparing The Belfry’s iconic Brabazon Course for the 2026 Husqvarna British Masters hosted by Sir Nick...

STEWART GOLF SIGNS MATT FRYER AND ALISSA KACAR

Stewart Golf has expanded its growing global roster of creator partners with the addition of leading content creators Matt Fryer and Alissa Kacar, further...