Stuburt has unveiled its Spring/Summer 2027 apparel collection, combining new performance garments and accessories with established carry-over products.
The brand says it has repositioned its prices to be more competitive in the UK market while maintaining retailer margins. A new embroidery scheme will support the launch, with no set-up charges and a low minimum order intended to make personalised garments more accessible to stockists.
Retailers will also have access to new point-of-sale materials designed to support visual merchandising and seasonal displays.
The SS27 colour palette continues Stuburt’s nature-led approach, with Moss, Sky and Straw joining the range. These lighter seasonal shades will sit alongside established outdoor tones across the collection.
New-season polos move fully to jacquard constructions, with patterns woven into the fabric rather than applied as surface prints. Moisture-wicking performance remains standard throughout the polo range.
Key additions include the Glacier, a soft-handle polo with UPF50 sun protection available in Moss, Navy, Chalk and Sky. Fossil features a jacquard stripe design, branded buttons and a branded placket tab, with Moss, Navy and Straw colour options.
The Strata polo will be offered in Sky, Boron, Chalk and Straw. It combines a self-fabric collar and collar stand with branded buttons and a soft rubberised placket tab.
The range also includes the Copse, a lightweight water-repellent gilet intended for changeable summer conditions. Available in Navy and Chalk, it incorporates a lockable two-way zip, bonded zipped chest pocket and contrast detailing around the bound armholes.
Accessories have been expanded with the Moor baseball cap, featuring a raised rubberised front logo and Stuburt’s first branded rear buckle fastening.
Crew and Low-Cut socks will be sold in three-pair packs in Black or White. Both include padded footbeds, while the Low-Cut version adds a padded ankle tab.
New woven labels and swing tickets carry the updated branding through to the retail presentation. Stuburt’s bottoms collection will continue with existing carry-over styles following continued demand, enabling retailers to combine proven products with the season’s new tops, outerwear and accessories.
For trade enquiries, retailers can contact sorders@wwgb.uk.
For more information visit stuburt.com.
