Oscar Jacobson has unveiled its Spring/Summer 2027 golf apparel collection, combining new polos, midlayers and accessories with an art deco-inspired design direction.
For retailers, the range is supported by the continuation of Oscar Jacobson’s free embroidery incentive on pre-book orders. There are no set-up charges and replenishment orders carry a low minimum, providing greater flexibility for club cresting, teamwear and other customisation opportunities.
New point-of-sale materials will also be available to help retailers present the collection in-store.
The SS27 range takes its creative lead from art deco architecture, with dusky sage and crimson among the season’s key colours. Six new polos, two midlayers and a belt have been introduced, while established trouser styles continue following sustained retailer and consumer demand.
Covent features a fine rib construction and an all-over botanical pattern applied to the base colour. The design appears relatively understated from a distance, with its additional texture becoming more apparent on closer inspection.
Reid uses a multi-tonal all-over jacquard, while Aytoun draws on the brand’s Manchester connections with a micro beehive jacquard inspired by the city’s worker bee emblem.
The Royal polo carries a repeating Oscar Jacobson logo woven into the fabric for a discreet branded finish. Strand combines an original all-over jacquard with a ribbed collar and cuffs.
The midlayer category is expanded by Johnstone II and Keppel. Johnstone II retains an established garment shape but introduces updated fabric, raglan sleeves and a marl-effect finish.
Keppel is a half-zip knit with a ribbed collar and rubberised stacked logo on the left sleeve. Its unbranded chest has been designed to accommodate club crests and custom embroidery.
The collection is completed by the Lamberth belt, made from cowhide leather with a mottled finish. Its cut-to-fit ratchet fastening provides retailers with a flexible sizing option.
By combining new-season tops and accessories with proven carry-over trousers, Oscar Jacobson is offering stockists a balanced SS27 range with opportunities for coordinated displays, club branding and repeat orders.
Retailers can contact sorders@wwgb.uk for ordering information.
For more information visit www.oscarjacobsongolf.co.uk.
