Reflo, the sustainable apparel brand, partners with the Aramco Team Series presented by PIF ahead of Round Three of the series in London which is set to take place from Friday 14th to Sunday 16th July.
Hosted at the iconic Centurion Club in Hemel Hempstead, Reflo will provide elite performance apparel crafted from the equivalent of 150,000 recycled plastic bottles for both Championship Amateur and Pro Am participants, with uniform for volunteers and groups of staff also provided. Reflo will also plant a tree for every product sold with the partnership, with over 10,000 trees planted so far.
Born in 2021, the Aramco Team Series presented by PIF is part of the Ladies European Tour golf tournaments that showcases top female talent at annual events across England, Hong Kong, Singapore, United States, and Saudi Arabia.
Alongside providing elite sustainable apparel to athletes and groups of staff, Reflo will further drive its sustainability credentials by activating its ‘Trees Are For Birdies’ initiative, planting a tree for every birdie made in the competition by a professional player. This was also featured in Singapore and Florida, where Reflo planted 682 and 643 trees, respectively.
Reflo’s partnership in London with the tournament follows successful partnerships in Singapore and Florida in March and May 2023, respectively. In Florida, Reflo also had a retail presence to showcase its sustainable elite performance apparel including polos, midlayers, and golf towels.
The sustainable apparel brand will also continue to provide apparel at the Hong Kong and Riyadh rounds of the series later in 2023, alongside further retail presence and marketing activations.
Rory Macfadyen, Co-Founder at Reflo, said: “We are absolutely delighted to be partnering with the Aramco Team Series presented by PIF. The tournament is renowned for being a unique and innovative format of golf, and we align with these values completely to provide the players, staff, and spectators a top class sporting experience.
“We want to continue driving our message about sustainability within sport, and we are over the moon to be able to showcase this at such a prestigious global series.”
Michael Wood, Series Director of Aramco Team Series presented by PIF added: “We are thrilled to continue our partnership with Reflo as the official apparel partner for the Aramco Team Series Presented by PIF. Their commitment to sustainability aligns perfectly with the values of our series, and we are proud to provide our invited guests, staff, and volunteers with top performance apparel crafted from recycled materials.
“Together, we aim to create a world-class sporting experience while championing sustainability in the game of golf.”
