Under Armour Golf has reinforced its position at the forefront of the UK golf market, celebrating 10 consecutive years as the No.1 men’s apparel brand, alongside continued momentum across footwear and gloves, according to finalised 2025 market share data*.
Across on- and off-course channels, Under Armour Golf is the leading brand in the men’s apparel category in both value and unit share, underlining a decade of sustained consumer demand and retail performance.
In men’s apparel, Under Armour Golf holds the No.1 position across both on- and off course channels, with category-leading performance in shirts, tops and bottoms, each ranked No.1 by unit sales.
Off course, the brand also ranks No.1 by both value and unit share, highlighting its strength in lifestyle-led golf apparel alongside performance products worn on the course.
Strong growth in footwear despite challenging market conditions
Under Armour Golf has continued to build momentum in footwear, delivering growth in a category that has proven challenging across the wider market.
Across on- and off-course channels, the brand ranks No.2 in footwear by both value and unit share, with both measures up year-on-year despite much of the range being in its second year of lifecycle.
On course, unit share increased by 12.5% year-on-year, while off course, Under Armour Golf finished the year by becoming the No.1 footwear brand in both value and unit share.
The data also confirms Under Armour Golf as the No.1 spikeless footwear brand in the UK, achieved just 10 years after entering the category.
Continued momentum in gloves
Under Armour Golf also recorded strong year-on-year growth in the glove category, with unit sales increasing by 22%, further strengthening the brand’s position across essential golf categories.
“This is a hugely significant moment for Under Armour Golf,” said Richard Palmer Jones, Under Armour Golf representative.
“To be celebrating 10 years as the No.1 men’s apparel brand in UK golf is something we are incredibly proud of, and it speaks volumes about the trust golfers have placed in our brand over a sustained period of time.
“To lead not only in apparel overall, but also as the No.1 brand in shirts, tops and bottoms, demonstrates our ability to deliver true multi-category success for our retail partners. At the same time, our continued acceleration in footwear and gloves shows that we are bucking wider market trends by delivering growth with strong margins in key categories.
“Becoming the No.1 spikeless footwear brand in the UK, just 10 years after entering the market, is a particularly special milestone. Ultimately, the consumer decides the fate of every brand, and we remain focused on delivering innovative products designed for the modern game.
“With pre-book growth ahead of anything we’ve seen in the past five years, and the launch of our most innovative footwear platform to date next month, we could not be more excited about what lies ahead.”
*Golf Datatech sell-through data Jan – December 2025
