Callaway Apparel has revealed its exciting new X clothing line for Spring Summer ’24, a contemporary collection of fashion inspired, athletic golfwear for men.

X brings modern, bright, unashamedly bold designs to the golf course, inspired by street looks, on-trend colours and European styling, making it perfect for hitting the fairways with friends, or simply enjoying leisure time away from your sporting passion.

The SS24 line continues to showcase a host of Callaway’s proven performance fabrics and technologies, across a vibrant and bold collection of fitted polos and trousers, shorts and layering pieces.

X will be available in two deliveries:

Hype Street – Delivery 1

Inspired by city landscapes and architecture, Hype Street features bold abstract shapes, lines and textures. Colour will contrast with dark grounds with bright acidic hues.

Retro Racer – Delivery 2

Inspired by the grand prix of the 70s and 80s. Abstracted prints tie back to the elements of the game, while styling and colour take influence from the bold retro uniforms.

Supporting the two fashion deliveries:


A core collection of soft touch, brushed eco blend jersey polos, featuring moisture management, in eight colours, and eco poly blend four-way stretch woven trousers in Caviar, Navy Blazer and Quarry colours. Shorts are also available in these colours, plus Black Forest, Sky Diver and Bijou Blue.

X also headlines a great range of layering pieces with interesting blocking effects, using laminated knits, stretch fleeces with insulation, all with water resistant finishes. 

Helen Willsmer, Brand Director of Callaway Apparel, said: “X brings fashion and up-to-the-minute trends to the golf course. It’s a collection packed with confidence and colour and it’s sure to resonate with younger customers who place a premium on looking great. What’s more, X is a perfect crossover line – you can comfortably wear it going out for drinks with pals, or playing in the club championship!”

Become a Callaway X stockist
For further information, telephone: +44 (0)1376 504 395 or email:

SS24 Highlights:

Abstract Chev Geo Print (bright white)

Product code: CGKSE084

RRP: £55

Birdseye View Allover Print Polo (bluebird)

Product code: CGKSE079

RRP: £55

Ombre 3D Chev Polo (bijou blue)

Product code: CGKSE078

RRP: £55


Solid Ribbed Polo (orange fantasy)

Product code: CGKSB011

RRP: £45

Skyline Block Print Polo (bright white)

Product code: CGKSE081

RRP: £55

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.