seven iron’s new campaign for NBC to feature golf superstar Rory McIroy

seven iron’s new campaign for NBC to feature golf superstar Rory McIlroy
seven iron, the golf advertising and production company, won a competitive pitch to create a new TV campaign for GolfPass, the digital subscription service from NBC Sports Next. The work will run across Sky Sports in the UK and the Golf Channel in the US.

GolfPass is golf’s most comprehensive digital subscription, connecting golfers to every aspect of the game. Featuring a vast library of exclusive videos, including more than 4,500 instructional titles, travel information and tips, tee-time booking discounts and more, GolfPass combines the very best of golf into one convenient, affordable membership.

The campaign, which features golf global superstar Rory McIlroy, will position GolfPass as the ‘World’s Most Remarkable Golf Club’. The campaign launched in the U.S. market during the third major of the year, the U.S. Open Championship, and was soon followed by a UK launch during The Open Championship at Royal Liverpool Golf Club.

Dave Bedwood, Creative Partner of Seven Iron stated, “We want to bring more creativity to advertising and content in the golf sector. What better stage and partner to do this with than NBC”.

“GolfPass is the most comprehensive digital membership in golf and bringing it to life as an actual golf club was the creative touch we were looking for,” said Nicole Roach, Vice President of Marketing, NBC Sports Next.

“This campaign showcases all the fantastic benefits available to GolfPass members, helping them play more and better golf.”

All work can be seen here: