Swiss Luxury watchmaker TAG Heuer has unveiled the TAG Heuer Connected Calibre E5, the fifth generation of its pioneering luxury smartwatch collection and the most refined expression yet of the brand’s Avant- Garde philosophy. For ten years, TAG Heuer has redefined what a connected watch can be, forging its own path through a Swiss watchmaking lens that values craftsmanship, design, and emotion in equal measure.
The Calibre E5 carries this vision forward, delivering a connected timepiece with a digital
heart and a mechanical soul, intended to inspire its wearer to move confidently through
every moment while uniting physical artistry and advanced digital performance in a
single, cohesive creation.
DIGITAL HEART MECHANICAL SOUL
The TAG Heuer Connected Calibre E5 represents a natural evolution of the collection,
offFering a more versatile, personal experience while honoring TAG Heuer’s watchmaking
heritage. Available in the signature 45 millimeter size and now joined by a new 40
millimeter case, the Calibre E5 expands its appeal to a wider range of wrists without
compromising on the essential design language that defines the collection.
Refinements in the case architecture demonstrate careful attention to detail. Faceted
lugs create sharper, more dynamic lines, while reworked pushers deliver a smoother
silhouette and an even more satisfying tactile experience. The integration of the new
interchangeable strap system removes the visual breaks of earlier generations, oJering a
seamless transition between case and strap that aligns with the codes of fine
watchmaking.
Case materials have been selected with care. The 45 millimeter models are offered in
stainless steel with ceramic bezels or in black DLC-coated titanium with a full
sandblasted finish for a more technical aesthetic. The 40 millimeter range showcases
polished stainless steel with domed sapphire crystals that include refined grey and silver
hour markers printed on the underside of the crystal for clarity and subtlety. A rose golden
PVD variation within the 40 millimeter collection introduces warmer tones,
complemented by a beige rubber strap and pin buckle that add a distinctive touch without
sacrificing the understated luxury that defines the TAG Heuer Connected line.
The redesigned strap system supports the most comprehensive assortment of materials
and colors yet, including rubber, leather, metal, and nylon. The 45 millimeter models are
paired with deployant clasps for balance and security on the wrist, though the sport strap
in the accessory collection features a pin buckle. The 40 millimeter models use
proportionally scaled pin buckles on rubber straps, while leather options are fitted with
folding clasps to maintain the integrity of the overall design.
The Calibre E5 also offers an expanded universe of watch faces. With the largest selection
ever developed for the TAG Heuer Connected collection, these watch faces reflect the
heritage of TAG Heuer’s iconic TAG Heuer Carrera, TAG Heuer Aquaracer and TAG Heuer
Formula 1 lines, offering wearers the freedom to personalize their watch while
maintaining a strong link to the brand’s longstanding tradition of precision timekeeping.
FUNCTIONAL DESIGN
At the core of the TAG Heuer Connected Calibre E5 lies TAG Heuer OS*, a proprietary user
experience and interface developed entirely in-house to deliver a digital experience that
aligns with the values of precision and craftsmanship. This user experience expresses
TAG Heuer’s commitment to controlling every aspect of its connected watch
environment, with the new system offering a cleaner interface, improved legibility, and
faster, more intuitive navigation.
TAG Heuer OS supports voice calls and voice assistant access through an integrated
speaker and microphone, featuring custom TAG Heuer haptics and sounds, the audio
system has been calibrated to deliver clarity and discretion, aligning with the overall
harmony of the design.
The interface offers improved legibility, cleaner visual organization, and customizable
widgets, including those for activity tracking, heart rate monitoring and weather updates.
Battery performance has also been extended across the range. The 45 millimeter model
supports up to three days of battery life, while the 40 millimeter variant offers up to two,
with a full day’s use achievable after just 30 minutes of charging for the 45mm and 40
minutes for the 40mm. Connectivity has also been improved, with pairing times reduced
by a factor of five in comparision to previous generations, and full MFi** (Made for iPhone)
certification ensuring compatibility with iPhone devices.
MEASURING HUMAN BEYOND TIME
TAG Heuer continues its tradition of building precision instruments that serve as
partners in daily life. The TAG Heuer Connected Calibre E5 expands its role in wellness
with a suite of capabilities aimed at offering users meaningful, clear, and actionable
data.
The Wellness Activity app within the TAG Heuer Connected Calibre E5 offers a clear and
engaging way to monitor daily movement, capturing calories burned, steps taken, and
active time with precision. Daily and weekly visualizations provide a straightforward
overview of activity levels, helping users maintain focus and consistency in their routines.
Personalized goal settings add an element of motivation, translating intentions into
achievable targets and offering continuous feedback that supports healthier habits over
time.
The dedicated Heart Rate app complements this by delivering continuous, live readings
with detailed insights into minimum and maximum heart rates throughout the day.
Resting and workout heart rates are tracked with clarity, while daily graphs allow users to
visualize their physical activity and wellbeing trends.
Coming later in the winter season, the sleep functionality will be integrated as a central
part of the wellness ecosystem, enabling analysis of sleep phases, blood-oxyden
saturation (SpO₂), breathing rate, and heart-rate variability. By combining these metrics,
users will gain a nuanced understanding of their nightly rest and its impact on overall wellbeing.
This approach positions the TAG Heuer Connected Calibre E5 as an instrument of
measurement for time, and the human spirit, reinforcing TAG Heuer’s vision of supporting
wearers in surpassing their own limits physically, emotionally, and mentally.
UNLEASH YOUR POTENTIAL
TAG Heuer also further deepens its commitment to supporting performance in specific
disciplines, with particular attention given to running and golf.
For runners, the watch introduces running plans, offering structured preparation for every
level of experience. Dual-band GNSS technology ensures highly accurate GPS tracking
even in challenging environments, supporting long training sessions with battery life of up
to seventeen hours on the 45 millimeter model and twelve hours on the 40 millimeter. The
redesigned Sports app improves readability and real-time access to essential data,
ensuring that athletes remain informed and focused throughout every session.
Golf maintains its place as a central pillar of the TAG Heuer Connected experience
through the Calibre E5 Golf Edition, which includes a specially engraved bezel marked
with hole numbers one through eighteen, reflecting the traditions of the sport while
underscoring the watch’s purpose. Its bi-material strap, crafted with a rubber and
showing a textured surface inspired by golf ball dimples, provides both grip and a strong
visual connection to the game. The course map display has been redesigned to show full
hole layouts with auto-zoom that adjusts dynamically as the player advances, paired with
enhanced auto-scoring functionality to deliver essential data for each round without
requiring interaction with any other device. Over 40,000 course maps are available for
download worldwide, while improved shot detection algorithms and GPS convergence
that is three times faster than the previous generation contribute to an experience crafted
for both competitive and recreational golfers.
For more info visit www.tagheuer.com
