Callaway Golf has launched what they say is their softest ever ball which is aimed at offering extra yards to golfers with slower swing speeds put additional yards on their shots.
The company claim to offer the lowest compression on the market delivering “supreme distance and super-straight performance”.
Dave Bartels, Senior Director of Golf Ball Research & Development for Callaway, said: “Supersoft is engineered with an incredibly soft core — actually zero on the PGA compression scale. It’s easy to make a soft core, but it’s really difficult to make a soft core that is resilient, and we were able to do that with Supersoft. Because the soft core is so resilient, it enables us to put a soft cover on it and still achieve really good ball speeds. The soft cover is great for feel and control around the green as well.
“Supersoft has a very soft cover over an extremely soft core that results in a ball that is only 38 compression points. That’s a full 20 points softer than HEX Diablo, one of our popular two-piece balls. When it comes to accuracy, Supersoft may be the best ball on the market. It reduces hooks and slices so more golfers can get more distance and tighter dispersion.”
Besides the traditional white colour, Supersoft is also available in a newly formulated ‘Optical Yellow’ for greater visibility through the air and on the ground.