Lionel Caron

SRIXON®, a global leader in golf ball technology and innovation, is delighted to announce that Lionel Caron has been promoted from Chief Operating Officer to Chief Executive Officer (CEO) effective the 1st April 2024.

Commenting on his appointment, Caron said “I am extremely honoured to be appointed the CEO of Srixon Sports Europe Ltd after holding various positions within the organisation since 2007. I am fully aware of the responsibility I must undertake to lead our distribution structure in Europe, the United Kingdom and the Middle East, but I know I can rely on the talent and dynamism that resonates throughout our teams within these regions.

Srixon Sports three-pronged attack

Our business has experienced significant growth over the past decade. Recent investments in our new headquarters in the United Kingdom, housing a high-performance custom club assembly workshop plus ongoing investments in the digital infrastructure of our company have seen us enhance the service we provide to our customers. By continually improving the quality of our products and service I’m determined to keep us on the path of growth we are enjoying for years to come.”

Lionel Caron

“I am very pleased to announce that Lionel Caron has been promoted to Chief Executive Officer of Srixon Sports Europe, commented Sean Hanafusa – Chairman Srixon Sports Europe.

Lionel has been with us for 25 years and has demonstrated exceptional leadership, strategic vision and a deep understanding of our company’s goal and values. His dedication and commitment to excellence have been evident in all aspects of his work and I am very confident that he will lead the company to further excellence.”

For more information on all products in the current Srixon/Cleveland Golf/XXIO ranges, visit

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.