Lamkin Corporation, manufacturer of premium golf grips announced the addition of PGA TOUR players Keegan Bradley and Brendan Steele to its endorsement team. The new partnership formalizes the company’s longstanding relationship with both players, who have used Lamkin’s best-selling Crossline grips throughout their professional golf careers.
“I am extremely proud to officially welcome Keegan and Brendan to the Lamkin team,” said Lamkin CEO, Bob Lamkin. “Their on-course accomplishments are outstanding, of course, but it is their exceptional character and passion for the game that make them ideal ambassadors for the Lamkin brand.”
Keegan Bradley has won three PGA TOUR events, including his dramatic win at the 2011 PGA Championship during his breakthrough Rookie-of-the-Year season. He is currently ranked 16th in the Official World Golf Ranking. Also joining the Tour in 2011, Brendan Steele secured a PGA TOUR victory at the 2011 Valero Texas Open and has since amassed over 20 Top 25 finishes.
In addition to continuing to play Lamkin golf grips, Keegan and Brendan will be prominently featured in a number of Lamkin’s 2014 advertising, promotional and social media campaigns. Both players will also provide Lamkin Grips with ongoing product development and player testing feedback. Their most current grip of choice is the Crossline ACE 3GEN, made with the patented Advanced Cohesive Elastomer compound. Lamkin’s proprietary ACE material, combined with the distinctive Crossline surface pattern, provides golfers with an exceptionally secure grip connection in all weather conditions.
Lamkin is also represented by Arnold Palmer, arguably the greatest golfer and golf ambassador in the history of the game. Mr. Palmer has been using Lamkin grips on his equipment for more than 60 years, becoming an official spokesman for the company in 1997.