The ZOOM Focus X won unanimous critical acclaim in its first season in the market in 2020, and with its first official award the brand and its innovative debut product are set for continued success. Ian Waddicar, brand representative for ZOOM in the U.K. commented, “The reaction to the Focus X has been incredible considering that ZOOM was completely new to the rangefinder category in 2020. The product has the perfect combination of affordable price point and many of the features golfers only expect in a premium product. To get this award from Today’s Golfer is the icing on the cake for a fantastic 12 months.”
With premium optics, the Focus X has six times magnification, 600m range and continuous flagpole scanning mode to make picking up a target quick and simple. Add in features such as vibration to confirm target, Slope adjusted distance option, display in metres or yards, adjustable eyepiece and a rechargeable lithium battery with an automatic cut off after 8 seconds of non-use, and the Focus X is truly a premium Laser. And with a price point of £199.99 it out performs all others in its segment.
“To get news of this award as we’re heading into the new season is a real boost,” concludes Waddicar. “We have the follow up product – Focus Tour – just hitting stores and with this award we more golfers across the U.K. understand that to get a fantastic Laser Rangefinder with every premium feature they need, you need not break the bank.”
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