WILSON GOLF GETS OFF TO A FLYING START IN 2022

Record sales growth and strong pre-orders have seen Wilson Golf get off to a great start to 2022, boosted by the arrival of the new Triad ball that has lifted the brand’s premium ball category to a 60% increase in sales versus this time last year.

Sales in Scotland, where Wilson has its main distribution centre in Irvine, have been particularly strong with prebooks up 25% from last year, which was also 40% up on 2020.

Such has been the growth in the area, Wilson has appointed Chris Currie as its new Area Sales Manager, taking over from Drew Parsons who steps up to Head of Wilson Golf Scotland and European Corporate Business.

PGA Professional Chris was a member of the victorious 2017 Great Britain & Ireland PGA Cup team and has been a Wilson brand ambassador since he turned pro in 2006.

“Wilson is a brand that supports young golfers, especially here in Scotland,” he said. “I know first-hand how that support helps – not just the touring pros – but green grass professionals, as they have a range of clubs that suit everyone from elite players to high handicappers and those new to the game. “I also know from my club fitting days that if you get a Wilson club into the hands of a golfer, then it’s the easiest sell there is as they produce such top-quality products.

“I’m enjoying my new role and the numbers so far this year have been great. It’s only going to carry on with the demand still high to sell through to the end consumer, but also with the D9 Forged iron that is yet to hit retail and the carried-over products that are still as popular as last year,” he added.

One Head Professional who has seen the Wilson popularity grow recently is Simon Hanson from Kemnay Golf Club in Aberdeen, New TGI Partner of the Year in 2019 and nominated for Pro Shop of the Year recently.

“Wilson has gone from strength to strength in recent years. My sales have matched that and it’s all down to the product. It’s phenomenally good and has been my best-selling hardware brand for a while now,” said Simon.

“Everyone in golf knows the Wilson product and when I’m fitting, I look at four elements – looks, performance, build quality and price. Wilson ticks all those boxes. Partner the clubs with the Triad ball, which performs as good as any premium ball on the market, and you’ve got an incredible combination,” he added.

Confirming the positive trend, Wilson National Accounts Manager in the UK & Ireland Leigh Fletcher said: “Our global numbers have also been encouraging with total Wilson Golf sales up 25% on last year. Premium hardware sales up 27% thanks to the carry over D9 products and premium golf ball sales up 120% on 2021. The good start to this year can also be attributed to the competitive pricing of the world’s softest golf ball – the DUO Soft+ – and the launch of record-breaking 3-piece Triad means those new to the game can enjoy a quality golf ball at a reasonable price.

“Logo balls have also seen a dramatic rise with a 25% growth in Europe as more businesses return to staging corporate golf events,” he added

For more information on all Wilson Golf products, including woods, irons, wedges, putters, balls and accessories, visit www.wilson.com.