The Epic Old Course Experience Celebrates Extension of Callaway and St Andrews Links Partnership

Callaway and St Andrews Links Trust, have announced an extension to their long-standing partnership that showcases the history and prestige of the ‘Home of Golf’ with Callaway’s innovative, high-performance golf equipment.

The two iconic brands have worked together for more than a decade, with Callaway installing a state-of-the-art Performance Centre within the St Andrews Links Trust Golf Academy.

Callaway also supplies the very latest equipment for rental across the seven St Andrews Links Trust golf courses (with more than 7,000 visiting golfers each year) and Callaway Golf Balls to the Academy (5.8m are hit annually).

The St Andrews Links Junior Golf Association, which has inspired and developed more than 3,000 young golfers over the past 10 years, also benefits from Callaway’s ongoing support.

Callaway and St Andrews Links Trust are launching an amazing competition for a 2-ball to win The Epic Old Course Experience, a trip to the Home of Golf to fully appreciate the partnership between these iconic brands.

This very special prize coincides with St Andrews Links Trust’s ‘Old Tom 200’ celebrations marking 200 years since the birth of the golfing legend and four-time Open Champion, Old Tom Morris, who was born in the town and played a pivotal role in developing the game.

The Epic Old Course Experience presented by St Andrews Links Trust and Callaway, sees one lucky winner and friend, win a bucket-list golf break to St Andrews that includes:

– Three rounds of golf on the world-famous Old Course, New Course and Jubilee Course
– An Epic Driver and Odyssey Putter fitting at the Callaway Performance Centre at St Andrews
– A one-hour lesson in the Golf Academy on “How to play the Old Course”
– Two dozen Callaway Chrome Soft Tom Morris celebratory golf balls
– Limited Edition Old Tom Morris Wedge and Bag Tag
– TravisMathew golf apparel
– Callaway Golf Bag and Headwear
– Overnight bed & breakfast accommodation in St Andrews

Neil Howie, President and Managing Director of Callaway Golf EMEA, commented: “The St Andrews Links name is known and respected around the world and stands for a commitment to quality, excellence and enjoyment of golf. Callaway shares these same values, which is why it is completely fitting, and an honour, to continue our longstanding Partnership.

As we also celebrate golf courses reopening across the UK, this seemed like a wonderful opportunity for us to offer up a once in a lifetime golf experience”.

Danny Campbell, Commercial Director St Andrews Links Trust, said: “We have been proud to partner with Callaway Golf for more than a decade and are delighted to celebrate our extension today. Renewing our Partnership is particularly satisfying as it demonstrates that we have not only delivered on our shared expectations but gone beyond them, which is always our ambition.

“Our Partnership is built on a commitment to golf’s value of integrity, collaboration and the pursuit of excellence. We will continue to work together to increase engagement and inclusion in golf, showcasing the many opportunities that lie ahead for our sport.

To enter the Epic Old Course Experience competition, click here.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.