Scottish golf pros to get a boost from Lynx

21/04/2017 Ladies European Tour 2017: Estrella Damm Mediterranean Ladies Open, Club De Golf Terramar, Sitges, Barcelona Spain. 20-23 April 2017. Becky Brewerton of Wales during the second round. Credit: Tristan Jones

Visitors to the Scottish Golf Show later this month will be able to buy equipment directly from top British golf brand Lynx and support local PGA Professionals at the same time.

Lynx will share profits from equipment sales made at the show with its Scottish trade accounts, meaning that local Pros will benefit immediately and directly from Lynx’s presence at the show while golfers can pick up some fabulous new equipment.

Lynx launched its innovative profit sharing scheme at the Scottish Golf Show last year and it proved so successful that the family-owned company has decided to re-run it this year from March 23-25th at the SEC, Glasgow.

Said Lynx Golf UK and European Sales Manager, Murray Tonry: “Lots of golfers want to buy the latest equipment at the show rather than having to rely on stock clearance deals from the show’s main retail partner.

“The majority of our business is done through ‘green-grass golf’ outlets and we will always support our golf trade accounts. So this scheme, unique to Lynx, benefits visitors to the show and local golf professionals who continue to be a vital part of the Lynx success story.

“The scheme was hugely successful for us last time out and we had great feedback from golfers – who loved the fact they could try equipment out before buying it – as well as professionals who benefitted.”

Lynx will retail direct to consumers from its own stand.  Every customer who buys from Lynx will be asked for their address and the nearest registered Lynx stockist to them will be selected to receive a share of profits from the sale.

To qualify for the profit-share scheme, all Scotland-based PGA professionals need to do is become a Lynx stockist.

As well as its innovative retail initiative, Lynx will also be helping golfers with their game. Lynx Ambassador Becky Brewerton will be on the stand, demonstrating product and giving show visitors an insight into life on tour, as well as dishing out hints and tips on playing better golf.

Brewerton has made more than 240 LET tournament appearances and 61 top 10 finishes. She is one of the UK’s most recognisable female golfers, with career earnings in excess of €1m, two Solheim Cup appearances and two LET wins.

With over 650 active accounts, three permanent Demo Day staff, and a full custom-fitting suite at its Weybridge, Surrey HQ, Lynx is the UK’s fastest-growing golf equipment brand.

The company offers exceptional equipment for use by golfers at all skill levels and has an extensive range of men’s, ladies’ and junior equipment for 2018.

In January, it returned to the PGA Merchandise Show in Orlando – one of the world’s biggest golf trade shows – and unveiled exciting new products including the new Prowler Forged CB and Prowler VT muscle-backed irons.

For more information visit www.Lynxgolf.co.uk or follow @LynxGolfUK on twitter.

SHARE
Previous articleTaylorMade Golf Company strengthens Tour Staff with addition of Haotong Li
Next articleGlenmuir Gangnam Style
As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.