New Golf Pride grips with Control Core benefits

Golf Pride has introduced a new line of CP2 grips, available in two models, CP2 Pro (red) and CP2 Wrap (blue) for players with two distinctly different texture preferences. The CP2 Pro offers a straight, texture grip pattern, while the CP2 Wrap is designed for those golfers who appreciate the softness of a comfort grip delivered in a classic wrap design.

Both CP2 models are said to be 31 percent softer than any other grip in the Golf Pride line and feature the company’s proprietary new Control Core technology, with a 2½ inch inner control core stabiliser. Located at the top of the grip where the greatest amount of swing pressure is received, the Control Core reduces torque by 41 percent compared to the same grip without the core. A straighter taper in the lower section encourages even hand pressure for a more stable and consistent swing.

Brandon Sowell, global sales and marketing manager for Golf Pride stated, “Consumer testing validation was instrumental in the performance development of the CP2 line. As soon as players took a swing, they could feel the Control Core benefits. Players commented that the fantastic feel and control immediately transferred to a high level of confidence as they stepped up to the ball. The innovation in the CP2 grips delivers softer feel with the control and durability that golfers expect from Golf Pride.”

The CP2 line features three sizes, standard, midsize and jumbo, and will be available in early April 2014. For more information visit:

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Miles is the Owner and Managing Director of Robel Media, and the award winning GOLF RETAILING Magazine. With over 25 years in the media business, Miles has a wealth of experience in magazine publishing, digital media and live events. HANDICAP - 7.2