Following the successful release of the first profile in January, Mitsubishi Golf has launched the second in the latest generation of the iconic Diamana™ Series, the smooth-feeling, mid-launching BB Profile. This highly anticipated profile is already in play on professional tours around the globe and will be available for pre-order at select retailers beginning in mid-July.

Like its lower launching counterpart, WB, the Diamana™ BB features the latest proprietary material and structural technologies – including Consistent Feel Design for greater fitting efficacy and Xlink Tech™ Resin System to enhance structural strength – all wrapped in the legendary flower and surf iconography so elemental to the brand since the original launch in 2004.

As with all blue color-coded Mitsubishi structures, Diamana™ BB – the ‘BB’ designation stands for ‘Blue Board’ – is a mid-launch, mid spin profile most suitable for golfers looking to increase the launch trajectory off the tee while also maximizing speed and distance.

Additionally, like all prior Diamana™ mid-launch profiles, Mitsubishi engineers have designed the structure to deliver the renown ‘unlike any other’ smooth feel so often associated with the brand. Indeed, to ensure the unmistakable “pure feel” distinction, Mitsubishi has utilized their proprietary Xlink Tech™ Resin System to increase overall strength and durability of the shaft while also driving carbon fiber volume up. That carbon fiber – both 80-ton DIALEAD pitch fiber in the handle and 46-ton throughout the angle plies – not only increases energy transfer, but also lowers torque, providing greater stability.

“We are humbled by the level of excitement we’ve seen from consumers and industry partners alike for this new generation of Diamana,” noted Mark Gunther, Senior Director of Sales and Marketing at Mitsubishi Chemical Sporting Goods Division. “Though people do really love the new look, this new shaft series goes beyond just its retro cosmetic. Golfers who try Diamana™ BB will immediately recognize the performance characteristics and feel so often associated with the Diamana Blue Board franchise. The Diamana brand originally started with a mid-launch blue board profile back in 2005 and we believe this new BB profile to be a worthy modern-day, successor.”

In 2024, Diamana earned its 40th driver-shaft-supported major win on professional tours.

The all-new Diamana™ BB will be available at authorized online retailers and club fitters worldwide beginning September 6, 2024 with a suggested MSRP of $400. Interested consumers are encouraged to learn more about Diamana BB at Mitsubishi’s online fit tool at or via the pre-launch introductory module at

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.