FootJoy adds fresh prints and styles for Mid-Summer

FootJoy, the #1 Shoe and Glove brand in golf, will continue to build momentum in the apparel space with the launch of its 2024 Mid-Summer range.

Featuring a selection of stylish prints, patterns and classic styles, the collection will inspire golfers of all ages with a modern fit, considered details and built-in performance.

With inspiration taken from a broad design concept of ‘Manmade versus Nature’ in relation to the game of golf, there are two new colour stories in this year’s collection – Pine Cliffs and Marina Bay.

Inspired by global fashion trends, the Pine Cliffs collection is brought to life by a vivid Emerald green creating a rich jewel tone and is perfectly complimented by the classic shades of Navy and White.

Marina Bay celebrates nightime golf, with deep shades of Black and Purple Dusk reflecting the blurring evening sky, which is then highlighted by the Pink of the summer sunset and White of the lights of nightime.

New highlight prints include Jacquard Dot, Banded Birdseye, Flying Wasp and Scottish Town, with the latter design paying homage to the birth place of golf.

COLIN MYNOTT, FJ EMEA PRODUCT MANAGER – APPAREL, SOCKS & ACCESSORIES, SAID:

“At FootJoy we are excited to launch a new Mid-Summer apparel range that features a mix of stylish patterns and prints for golfers who are looking to refresh their wardrobes mid-season.

We continue to see huge demand for FJ apparel and we believe that both the Pine Cliffs and Marina Bay collections will continue this trend by finely complimenting the already popular Spring Summer ‘24 apparel collection.”

Visit www.FootJoy.co.uk for more information.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.