PGA TOUR apparel has announced the signing of professional golfer Rhys Enoch as its new brand ambassador. The collaboration marks an exciting partnership that will see the debut of the PGA TOUR collection, a licensee of global golf distributor Perry Ellis, into the professional game.

Enoch, who currently plays on the DP World Tour, has big ambitions for the new season. Successes include a win on the Challenge Tour in February this year at the SDC Open and making the top 10 on the DP World tour, where he finished 7th at the Porsche Singapore open. Enoch also gained another Challenge Tour win when he triumphed at the D+D REAL Slovakia Challenge, shortly after a memorable appearance in the US Open Championship at Pebble Beach.

A strong interest in his personal style on and off the course, Rhys is the perfect ambassador for PGA TOUR apparel look and brand values. Designed specifically for golfers to perform, feel, and look their best during the biggest moments of their game, the collection reimagines classic designs through a youthful lens.

Talking about the partnership, Rhys Enoch said: “I’m over the moon to be collaborating with PGA TOUR apparel and sporting that iconic logo! I make a conscious effort to look good on and off the course and look for apparel that shows off the hard work I’m doing in the gym too!

“It’s a busy season, and I have strong ambitions so I’m looking forward to bringing the partnership to life over the coming months.”

Isabella Di Giuseppe, Head of Marketing for Active Sports at Perry Ellis Europe adds, “We’re so excited to welcome Rhys onboard as an ambassador for PGA TOUR apparel. He’s at such an exciting time of his career and it’s clear to see his passion and ambition for golf, and his likeability.

“Rhys has his own strong sense of style and is proud of how he presents himself making him the perfect match for the brand. This partnership is a great step forward for us to raise awareness of the PGA TOUR apparel collection.”

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.