G/Fore launch SS18 Collection

G/FORE is stepping into new horizons with its latest collection as Bubba Watson strolled back to winning ways.

The Californian brand – which was recently acquired by Peter Millar – has unveiled its spring/summer 2018 range with some exciting new additions.

But brand ambassador Watson put his best foot forward in the Hightop Disruptor (£175) as he claimed the Genesis Open in style recently at Riviera for his first PGA Tour title in two years.

In keeping with the brand’s Disruptive Luxury theme, the striking shoe is part of the G/FORE 2018 spring/summer collection with its athletic casual look with waterproof, full grain leather.

The subtle step change in the footwear range has continued with an updated version of the Cruiser (£169). Inspired by the traditional loafer, it incorporates an athletic fit and an ultra-lightweight sole. With a new, washable and anti-microbial, triple density foam cushion Ortholite sock liner for superior comfort, it’s a shoe which translates perfectly to the clubhouse after the round.

Also new to the party is the Patriot Disruptor (£150), which fuses street fashion with the golf shoe but combines superior comfort with simple, elegant style. Designed with all the same premium outsole details optimising traction, flexibility and support, the full grain leather creates a casual, yet fully waterproof look.

Founder of G/FORE, Mossimo Giannulli, said: “It was fantastic to see Bubba win his 10th PGA Tour title in G/FORE shoes. He’s a unique talent who bucks the norm and brings an exciting dimension to golf.

“He epitomises what we try to achieve with the G/FORE brand in adding some colour and personality to golf and beyond.”

Aside from the colourful, premium-quality gloves, which continue to earn plaudits and ensured Watson keep a strong grip on the title, the broad apparel range adds a bright new dimension to the fairway, the clubhouse and beyond.

In the men’s range, the Collection tipped polos (£80) and the Collection Essential (£90) both offer a wide variety of looks to transfer effortlessly from the golf course to a more casual setting.

For those who wish to inject some real personality into their fashion, the Rosebud Polo (£95) and its floral print will catch the attention while the Camo Midlayer (£115) adds a subtle, yet fashion-slanted edge when an extra layer is required.

G/FORE has also retained its trademark humour with a casual T-shirt with the slogan “No 1 cares what you shot” (£45) – which is ideal to worn when faced by imminent approach of a golf bore.

Meanwhile, G/FORE’s broad range of accessories also now has even more variety. The Varsity Snapback and Classic Fore Play hats (£34) are brimming with style and will complement any outfit.

Giannulli added: “At G/FORE, we aim to help someone express their own individuality and style, rather than conforming to the norm and the spring/summer 2018 collection is an extension of that.

“The recent deal with Peter Millar means it’s a progressive time for the brand to develop as we move into an exciting new chapter.”

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.