Duca del Cosma signs social media influencer

Leading Italian fashion brand Duca del Cosma has signed social media influencer Mike Dawson to be the first brand ambassador for #TeamDuca and promote its golf and lifestyle ranges to nearly 100,000 followers across his platforms.

The 25-year-old from Cheltenham, Gloucestershire has focussed solely on his social media channels (Instagram and YouTube) since launching them three years ago and enjoys healthy engagement with his followers across the world when posting about his hobbies of golf, fitness, healthy eating and travelling.

Mike will feature a selection of Duca del Cosma’s eye-catching range of premium golf active shoes in his posts, stories and videos when out on the course. His choices include the HERITAGE – the brand’s popular soft spiked shoe – in White/Navy and Black/Grey, plus the trendy BELAIR in White/Orange. Both models feature superior Nappa Leather and a Waterproof Bootie System with breathable membrane, plus a comfortable and breathable ARNEFLEX insertsole.

“Having Mike on board as an ambassador is great for the brand and provides us with another avenue for showcasing our golf and lifestyle models to an active audience,” said Tony Eccleston, General Manager of Duca del Cosma in the UK and Ireland.

“Mike is a perfect fit for #TeamDuca. He looks great in the shoes, he’s passionate about golf and fashion and we’re looking forward to him creating some exiting content for us,” he added.

Mike will also wear a choice of lifestyle models away from the course, including the popular MONTEROSSO – available in six different colours – and the sporty PALERMO in White/Red.

“The Duca del Cosma golf active range is something completely different to what you’d usually find in a Pro Shop and that’s what immediately drew the brand to me,” said Mike, who recently visited the UK Showroom in Solihull. “You can tell straight away they’re a premium brand by the way they look and feel and they are really comfy too, with excellent grip on the sole.

“The lifestyle range is perfect for me. You can wear them with a pair of jeans when out and about, while the Palermo model I can wear in the gym, as it looks and feels like a trainer. I’ve got some great ideas already for content across my channels and I’m delighted to be part of #TeamDuca,” he added.

Born in California, Mike was raised in Florida until aged nine and then came over to the UK and resided in Cheltenham where he’s lived ever since. A keen sportsman, he’s a qualified tennis coach and has a golf handicap of nine.

For more information on the Duca del Cosma Autumn/Winter 2019 range visit the website: www.ducadelcosma.com. To follow Mike Dawson visit @mikes3dlife on Instagram and Mike’s 3D Life on YouTube. Duca del Cosma can also be followed on social media across the following platforms: Instagram – @DucadelCosmaUK Twitter – @DucadelcosmaUK Facebook – Duca del Cosma

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.