Callaway has launched a high-impact retail competition to accelerate sell-through of its Chrome Tour golf ball family during peak season. Running from 1st May to 31st July, the 12-week campaign is designed to generate consumer excitement and in-store engagement, with a headline prize trip to St Andrews on offer.
To enter, consumers must purchase a dozen Chrome Tour balls, scan the QR code on in-store point-of-sale or marketing materials, and upload their receipt to the campaign site. Each purchase counts as an entry, with the competition open throughout the summer trading window.
The grand prize includes a round of golf for four on the Old Course at St Andrews, with accommodation and travel included – a package worth approximately £3,600. In addition, 12 weekly prize draws will award winners with a year’s supply of Chrome Tour balls (up to six dozen), valued at £300 per prize.
The promotion is backed by a full suite of in-store activation tools, including QR-linked POS, to streamline participation and maximise awareness. The two month campaign is aimed at building long-term demand for the Chrome Tour line by combining strong performance messaging with an aspirational reward.
