Brand Fusion M.O.T. promotion drives extra pro shop sales

Brand Fusion International has seen record demand for quality grips and cleats as the result of its innovative ‘M.O.T. Your Game’ promotion that launched in June when Pro Shops reopened and increasing numbers of golfers in England were allowed back onto the fairways.

The promotion involved an eye-catching poster designed by Europe’s biggest distributor of golf equipment that was supplied to its grass-roots customers free of charge for displaying in a Pro Shop window.

“We’ve had our busiest ever sales period for new grips and cleats over the past three months,” said Tony Fletcher, Sales Manager at Brand Fusion. “The poster clearly struck a chord with many golfers returning to play, who suddenly realised that they had still to check their grips or cleats for the new season. And as all the signs are that they continue to play more golf, we expect our customers to do well with the M.O.T poster in the coming months as grips and cleats are worn down,” he added.

The boost to sales of grips like the SuperStroke, Golf Pride and Gripmaster leather models follows a busy period over the lockdown for Brand Fusion, when it supplied practice nets, balls and training aids in large numbers.

The latest SuperStroke offerings available from Brand Fusion include the S-Tech club grips, as used on Tour by the likes of Jordan Spieth and Sergio Garcia, plus the popular Traxion putter grips that deliver consistent performance on the greens.

Designed for golfers who demand the ultimate in feedback and control, the S-Tech features a premium engineered rubber compound and Cross-Traction to deliver the perfect combination of softness and tack in all weather conditions.

The Traxion putter grips from SuperStroke include designs to suit various putting styles, including the revolutionary Wrist Lock and Claw models, plus the classic Pistol model.

From Golf Pride, the new MCC Teams collection comes in 15 striking colour combinations – allowing golfers to carry team colours out on the course – and features exclusive brushed cotton cord in the upper hand to wick away moisture, plus maximum surface texture to maximise club control throughout the swing.

New to the range of Golf Pride putter grips, the PRO ONLY model offers tour precision and a firm feel in three modern standard size shapes.

In the premium grip category, Brand Fusion stock all models from Grip Master, the number one leather grip brand on every major golf Tour worldwide, to offer the finest hand-crafted grips in four distinctive styles; Classic, Signature, Master and Roo.

Details of the grips available and other leading golf equipment from brands like Sun Mountain, Volvik and AXIS1 putters can be found at www.brandfusionltd.co.uk.