YUMAX Golf expands its commercial arm

YUMAX Golf, one of the UK’s leading golf distribution companies, has announced the appointment of industry expert, Ben Davis, as Commercial Director across its growing portfolio of brands.

Davis, an experienced industry professional, brings with him a wealth of experience after serving in high profile positions with Srixon/Cleveland (Head of Brand) and latterly as Business Development Director with the UK’s biggest golf holiday provider, Your Golf Travel.

Whilst at YGT Ben Introduced Team YGT – an initiative set up to drive sales through an ambassador programme of golf professionals, social media influencers or any industry professional in the UK with great success and growth.

Said Davis “This is an exciting time to join the company and a great opportunity to be a part of a team that has already achieved incredible success both in the UK and in Europe.

YUMAX Golf has some great brands in Bushnell Golf, Skechers Go Golf and Camelbak and with the growth we are seeing in the sport of golf we have a great opportunity to grow these brands even further.  My role is to bring all of my contacts and experience to bear to make this happen, at the same time helping bring new brands and products into an already successful portfolio”

“Ben is an ideal appointment to the team commented YUMAX Golf’s Founder and Director, Roger Wolfe, “he has a great reputation within the golf industry and comes to us with at least two decades of industry expertise.

YUMAX will continue to grow and having Ben on board strengthens the existing team and ensures that we are in a position to take advantage of the opportunities that will come our way”.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.