Brand Fusion celebrates milestone with Sun Mountain bags

Leading golf equipment distributor Brand Fusion International is celebrating 20 years of outstanding sales with the pioneering Sun Mountain brand, having first sold its line of premium golf bags across Europe in the summer of 1999.

“Innovation has been the key to Sun Mountain’s success over the past two decades, together with a level of design and manufacturing quality that always offers great value,” said Nigel Freemantle, Managing Director of Brand Fusion International.

“It’s hard to believe that a company based in Montana, rather than a more traditional golfing location, can become the world’s No.1 golf bag brand. But, the team behind the products know exactly what makes a great golfing bag and are always looking for the next advancement to bring to market to help golfers enjoy their game more,” he added.

The lightweight Eclipse stand bag proved an instant success with European golfers 20 years ago. Notable highlights since then have included the Superlite 3.5 bag with the E-Z FIT strap system; the top-selling C-130 cart bag; the world’s first seam-sealed waterproof stand bag – the H20 TECH; the iconic H2NO collection of waterproof stand and cart bags; the smallest waterproof bag ever, the H2NO Ultra Lite bag; the most featured waterproof cart bag ever made – the H2NO Elite; the 2-FIVE stand bag weighing on 2.5lbs; and the unrivalled Club Glider travel bag, with integrated legs and pivoting caster wheels.

This year’s Sun Mountain range includes the popular H2NO Pro bags, featuring a new TPU-coated, lightweight fabric, plus an E-Z Fit Dual Strap System to make adjustments simple for the club-carrying golfer. The brand also offers the largest range of 14-way topped bags for both carry or carts.

For further information about Sun Mountain range, visit:

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.