BLUE TEES GOLF EXPANDS CONNECTED GOLF ECOSYSTEM THROUGH GAME AI

Blue Tees Golf is expanding its connected golf ecosystem with GAME AI, the intelligence platform powering the GAME App and a growing lineup of connected Blue Tees products.

Already trusted by golfers for GPS and on-course information, the GAME App has evolved into an intelligent platform powered by GAME AI, bringing together launch monitor data, performance analytics, personalized club recommendations, scoring, competition features, and course management tools in one connected experience.

As golfers increasingly rely on multiple technologies throughout their game, Blue Tees is focused on creating a seamless ecosystem where data flows between practice sessions, on-course play, and connected devices, helping golfers make smarter decisions and gain a deeper understanding of their performance.

“Golfers don’t need more disconnected technology. They need a simpler way to connect practice, play, and improvement,” said Michael Novotny, Director of Software, Blue Tees Golf. “GAME AI allows us to bring together data from across a golfer’s journey and turn it into meaningful insights. The result is a more personalized experience that helps golfers make smarter decisions on course and improve with greater confidence.”

Powering the experience is GAME AI, Blue Tees’ proprietary intelligence platform that analyses data from practice sessions, on-course play, club performance, scoring, and course conditions to deliver increasingly personalized recommendations and insights.

Rather than treating GPS, practice, and performance tracking as separate experiences, GAME AI brings them together to create a more complete picture of each golfer’s game.

A key component of GAME AI is the integration between the LAUNCH App and the GAME App. By syncing launch monitor sessions from Rainmaker through the LAUNCH App, golfers can build a personalized My Bag profile based on real-world performance data.

By combining launch monitor data from Rainmaker with on-course performance insights, GAME AI develops a deeper understanding of how each golfer performs with every club in the bag. This allows the platform to deliver more personalized club recommendations across the GAME App and compatible Blue Tees devices, including Captain Pro and Player Pro.

As golfers continue to play, practice, and track performance, GAME AI uses that growing dataset to deliver increasingly personalized insights and recommendations across the Blue Tees ecosystem.

At the heart of the on-course experience is True Distance™, Blue Tees’ proprietary technology that delivers more accurate ‘plays-like’ yardages by accounting for elevation, slope, wind, temperature, and humidity. The result is a more complete understanding of how each shot is likely to play.

One of the most visible applications of GAME AI is AI Caddie, which combines True Distance™ calculations, course information, environmental conditions, and personalized club data to provide intelligent club recommendations, shot strategies, and target suggestions throughout the round.

GAME AI also powers AI Round Summaries, which automatically analyse round data to provide golfers with personalized post-round feedback. By identifying key performance trends, strengths, and opportunities for improvement, AI Round Summaries help golfers understand what influenced their scores while providing actionable recommendations for future rounds and practice sessions

Beyond GPS and course management, the GAME App offers a comprehensive suite of performance tools designed to help golfers track improvement over time. Players can capture shot data throughout a round, review advanced analytics after play, and identify trends across driving, approach play, scoring, and overall course management.

For golfers who enjoy competition, the GAME App includes live leaderboards and multiplayer game formats, allowing players to compete in real time with friends and groups across formats including Stroke Play, Stableford, Skins, and more.

KEY FEATURES

• True Distance™ plays-like yardages powered by real-time environmental conditions.
• Scout AI™ Virtual Caddie that provides club recommendations and shot strategy guidance powered by GAME AI.
• AI Round Summaries delivering personalized post-round feedback, performance insights, and game-improvement recommendations.


• My Bag integration powered by LAUNCH App data, enabling personalized club recommendations based on actual performance.
• USGA World Handicap Index® integration.
• GPS Distances for more than 42,000 courses worldwide, including detailed hole maps, flyovers, hazard distances, and layup information.


• Advanced shot tracking with post-game analytics that provide scoring trends, dispersion charts and 3D round playbacks.
• Enhanced scoring tools that allow golfers to track penalties, bunkers, lie types, and other key performance metrics.
• Quick Round Start functionality that remembers recently played courses and gets golfers on the course faster.
• Live leaderboards and multiplayer game formats including Stroke Play, Stableford, and Skins.

As part of the broader Blue Tees ecosystem, GAME AI connects launch monitor sessions, GPS data, scoring information, shot tracking, and compatible devices into a single intelligent system. Whether practicing with Rainmaker, playing with Captain Pro, tracking rounds through the GAME App, or using Player Pro on the course, golfers benefit from a continuously improving experience powered by data collected across every stage of their game.

By bringing practice, play, and performance together through GAME AI, Blue Tees is creating a more personalized golf experience that continuously learns from every shot, every round, and every practice session.

The GAME App is available now on iOS and Android.
For more information, visit www.blueteesgolf.co.uk.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.