Leading golf distributor rebrands to mark the evolution of the company.

    This year, JS Golf Brands proudly celebrates 30 years of supplying the golf industry. As a reflection of this milestone, they have decided to change their trading name from JS International to JS Golf Brands, a change that reflects the natural evolution and growth they’ve experienced over the past three decades!

    Back in 1994, JS Golf Brands started as a family-run local distributor based in London with a passion for golf. Today, they stand as a multi-brand international distributor (still family-run!), with the privilege of working with some of the most well-respected brands in golf, like Oakley, their latest addition, as well as Lamkin & Bettinardi. Their journey has been marked by an unwavering commitment to quality, innovation, and the building of long-term partnerships with brands and retailers alike.

    Through their journey, JS Golf Brands has expanded their product selection to now over 2,000 SKUs across more than 15 brands, all distributed from their own warehouse and offices in Watford, UK. This allows them to provide one of the most comprehensive ranges in the golf industry. With their wide selection of brands, they are able to offer multiple options within each category, catering to a golfer’s specific budgets and ensuring they end up with the best option available.

    JS Golf Brands maintains a dedicated team of agents, both in-house and on the road, who provide excellent, tailored service to ensure that accounts with them are managed in a way that works for their customers and their businesses!

    Coinciding with their brand change, JS Golf Brands is also launching their new brochure for the 2024/25 golf season; they are pleased to announce a host of new launches adding over 500 new products across their multiple ranges!

    There have been some exciting new releases from Bettinardi in 2024 with their first-generation CB & MB irons which will be landing into Europe in June of this year, alongside this the new BB & INOVAI ranges which are available now.

    Lamkin Grips have announced three new swing grips for the season with Sonar Blue, UTX+ and UT+ which are new variations of some of their best-selling grips and also a new putter grips the Sink Fit Deep Etched.

    JS Golf Brands also brought on some completely new brands to their portfolio with the likes of The Swing Plate and Speed Toad, both are training aids that provide a unique benefit for golfers to work on their swing plane or speed training. GR

    For more information on their range and to enquire on how to become a trade customer
    please contact:
    Email: sales@jsint.com
    Tel: 01923 209 440
    Socials: @JSGolfBrands


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    As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.