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Westwood opens Ping exclusive shop

Lee Westwood has officially re-opened the golf shop at Gainsborough Golf Club. Westwood, a Ping staff player, visited the Ping owned Lincolnshire club before the BMW PGA Championship. The golf shop has recently been given an extensive refit and will now be the only store in the country to showcase every item in Ping’s hardware, clothing and accessory ranges. It complements the Ping European Fitting Centre located on the range at the club.

Martin Robinson, general manager of the club said, “We set out to create a modern facility which showcases everything Ping does in the best possible light and we believe we have achieved that aim. All the designs and fittings were created internally and are bespoke to the Ping brand. There’s something for everyone who wants the latest Ping product and initial customer reaction has been very positive indeed.”