FootJoy extends European Tour relationship

FootJoy has extended its partnership with The European Tour as its Official Footwear Supplier until 2018, following the initial agreement in 2008. The latest agreement with the European Tour follows an earlier deal with Ryder Cup Europe, when FJ gained Official Licensee status for the biennial tournament.

Speaking on behalf of FootJoy, sales and marketing director, Richard Fryer commented, “We are immensely proud of the relationship we have developed with The European Tour over the past seven years, so naturally we are delighted to extend this association. We are certainly looking forward to working closely alongside their team over the next five years, as both organisations continue to lead from the forefront of the industry.”

Tim Shaw, sales director for The European Tour, said, “Our relationship with FootJoy as an Official Supplier has been overwhelmingly positive. I think the fact that both parties have agreed to extend the partnership says everything about the level of satisfaction with our agreement which we hope will continue long into the future.”

Photo shows from left: Richard Fryer and Tim Shaw

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Miles is the Owner and Managing Director of Robel Media, and the award winning GOLF RETAILING Magazine. With over 25 years in the media business, Miles has a wealth of experience in magazine publishing, digital media and live events. HANDICAP - 7.2