TaylorMade Golf introduces SpeedBlade irons

TaylorMade Golf, has this week announced SpeedBlade – a game-improvement iron that the company says “Launches the ball exceptionally high and far”.

Visually, the SpeedBlade iron combines a two-tone, satin nickel chrome plating with dark smoke satin ion plating (IP). Internally, the key performance feature that Taylor Made believe separates SpeedBlade from the pack is the Speed Pocket, a handle-bar shaped slot in the sole of the 3-7 irons that enables a large area of the face to flex and rebound at impact, resulting in faster ball speed, higher launch and better feel.

“The Speed Pocket performs where golfers need it most,” said Brian Bazzel, TaylorMade’s Director of iron, wedge and putters development. “Our research indicates that 72% of shots by 5-25 handicap golfers are impacted below the center of the face. That typically results in low-launching shots of inconsistent distance. The Speed Pocket helps you launch those low-impact shots on a consistently higher, longer carrying and softer-landing flight.”

Research also indicates that, the average replacement cycle for irons among core golfers is 5.5 years* – a significant length of time given the advances TaylorMade has made in improving iron performance. When tested, the new SpeedBlade 6-iron travelled almost ten yards further with a 4% higher peak trajectory than TaylorMade’s Tour Burner iron, which was introduced in 2009.

“Five years ago we challenged ourselves to create the best iron we could,” added Bazzel. “We’ve taken everything we’ve learned since then and created our most complete iron ever in SpeedBlade.”

Pricing, Options and Availability
SpeedBlade irons are available in 8-iron sets (4-AW) and are equipped with a stock 85-gram steel shaft (RRP £599, €749) or a 75-gram (stiff), 65-gram (regular), 55-gram (senior), or 45-gram (ladies) graphite shaft (RRP £699, €899). SpeedBlade irons are available at retail from Friday, 4th October 2013.

*2011 NGF Study

 

For more information, please visit www.taylormadegolf.com.

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