Top Story

Foremost members in gripping campaign

Foremost professionals have seen grip sales rise by 19 percent due to a recent Golf Pride MOT Your Game promotion, which ran with marketing support from Today’s Golfer magazine. The campaign ran for a month during February and March, exclusively for the Elite Marketing Programme (EMP) professionals and during that period sales generated by just over 200 participating members amounted to well over £120,000.

Stephen Clay at Blackmoor Golf Club in Hampshire saw his grip sales increase by over 305 percent over the same period during 2014 while Mike Ovett at Hassocks Golf Club in West Sussex had an incredible increase of over 800 percent. Nevil Bland at Brocton Hall Golf Club in Staffordshire was another Foremost member who reported an impressive success story, with his turnover during the period rising over 70 percent to more than £3,200.

Foremost director, Andy Martin stated, “The latest Golf Pride MOT Your Game campaign provides further graphic proof of the effectiveness of Foremost’s sophisticated digital marketing programme and illustrates how proactive green grass professionals are able to succeed by using the EMP and the ‘easy to use’ retail campaigns.”

Conor Dillon, EMEA regional manager for Golf Pride Grips, commented, “Last year we were delighted with the number of grips Foremost members sold during what is normally a pretty flat time of the year. To see that figure increase by a further 19 percent this year is also testament to Foremost and the innovative products we have introduced such as the MCC Plus4 and the CP2.” More at www.foremostgolf.com