Top Story

59Club introduces ‘Stay & Play’ analysis

Golf resorts can now benefit from specific, in-depth, statistical customer experience analysis after a new ‘Stay & Play’ product was launched by 59Club, the golf-specific mystery shopper service. The ‘Stay & Play’ analysis covers all aspects of a golf break, from the initial booking and payment process through to the departure from the resort. It will also include transfers, check-in and -out, plus all the standard mystery shopper categories, such as the golf, pro-shop experience, food and beverage, plus, where relevant, fine dining and custom-fitting experiences.

59Club has launched the new product in response to enquiries from European venues where the stay-and-play visitor tends to be of a different type to those in the UK. And the first resort to apply the new offering is the prestigious Monte Rei Golf & Country Club, on the Eastern Algarve – the number-one course in Portugal according to the current benchmark Golf World Top 100 Courses in Continental Europe ranking.

Simon Wordsworth (pictured), chief executive at 59Club and a fellow of the PGA said, “Auxiliary products have always been available to add to our generic mystery shopper services, but in discussion with Monte Rei and several other large resorts in continental Europe, it quickly became apparent that there was room for a more focussed, niche product, which would lend itself more to this type of destination. And we are delighted that Monte Rei has taken it and that Portugal’s top venue is our flagship for the new programme and is already reaping the rewards.” More at: www.59club.com