XXIO – 20 years of success in Japan and the best is yet to come in Europe!

Srixon Sports Europe has announced that XXIO golf clubs have once again captured the title of “best-selling* golf clubs in Japan” in 2019. XXIO Series has now maintained its title as the top-selling line of golf clubs in Japan for twenty straight years. In Europe, XXIO is the fastest growing premium golf brand.

Since its release in 2000, XXIO has consistently endeavored to provide outstanding “Carry Distance,” “Ease of Launching the Ball” and a “Pleasant Impact Sound,” earning a loyal following among a wide range of golfers in the process. As a result, XXIO achieved the unprecedented feat of twenty consecutive years as the undisputed king of the Japanese golf club market. No other series of golf clubs has remained at the top of the sales charts for such a long time

Sean Hanafusa, Japanese CEO of SSE : “We are grateful to all of the XXIO fans for their continued support. At the same time, Sumitomo Rubber Industries – Srixon Sports Europe owner – is committed to developing XXIO into a brand that helps more and more golfers get even more enjoyment out of the game of golf, so we hope that you will look forward to what the future holds in store for XXIO!”

The NEW XXIO Series develops two new features to enhance enjoyment of the game: The innovative “WEIGHT PLUS TECHNOLOGY” concentrates more of a golf club’s weight in the grip to reduce the amount of force needed to support the club during the takeaway, which makes it easier for golfers to attain the ideal top-of-swing position. Meanwhile, the new “Flat Cup Face” design further enhances overall rebound (i.e. COR) performance. The Japanese brand also recently introduced “XXIO X -eks-” as part of an overall rebranding strategy, which includes offering two distinct lineups of golf clubs for the eleventh generation of XXIO. A new logo has been revealed for 2020. It symbolizes the modernity and elegance of XXIO.

In Europe, the brand is the fastest growing premium golf brand.

Laurent Vincent, owner of Vincent Golf stores in the south of France and member of Eurogolf buying group : “XXIO has changed in a few years. From a confidential brand, it is now a must in our stores, where it enjoys an excellent – well-deserved – reputation and great loyalty from customers”. 

Lionel Caron, SSE President : “The quality of the products and XXIO’s technological innovations convince golfers and our retailer partners. The brand has established itself in a reasoned way in Europe where we have favoured selective distribution. The objective is to establish a closer collaboration with our selected customers in order to offer a unique experience to golfers who purchase a XXIO club”.

José Angel Ozaeta, owner of the Buengolpe golf store located in the north of Spain, a few kilometres from Bilbao : “XXIO has found its place perfectly in our market. The brand designs clubs that offers a gain in performance to golfers whose swing speed does not normally allow them to gain distance! As a retailer, offering XXIO to our customers means guaranteeing a very high level of quality for a long time”.

The year 2020 promises to be an exciting year for XXIO in Europe. In addition to the launch of the XXIO Eleven and X ranges, the brand will multiply club demos for golfers.

Benjamin Routhier, SSE Marketing Manager : “Faithful to the brand’s slogan – Experience the Difference – we will offer customized on course test formats in partnership with our retailers. We will intensify our “XXIO Experience Days”, particularly in UK, Spain and France. In Spain, we are launching a XXIO Community program with a dedicated consumer website that will ultimately offer many benefits to our end customers”. XXIO Europe Instagram account has also been launched to share exclusive stories, product informations, videos and images with the fans from all over Europe and UK. 

*Herein, the term “best-selling golf clubs” refers to the No. 1 share of the Japanese domestic market in terms of the total value (in JPY) of annual sales of woods and irons in each sub-brand, as determined based on surveys of major nationwide retailers (reporting actual in-store sales figures) conducted by Yano Research Institute, Ltd. for each year between 2000 and 2019.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.