Wilson Staff launch ‘world’s softest’ urethane ball

Wilson Staff is introducing what it claims to be the World’s Softest Urethane Ball in the form of the newly-designed DX3 Urethanemodel.

As the latest addition to the DX line – which also includes the 29 compression DX2 Soft and the 35 compression DX3 Spin – the new 55 compression DX3 Urethane golf ball delivers a softer feel, while still providing exceptional distance and control around the greens.

“We’ve been working on a low compression solution for urethane covers since we introduced the original DX2 a decade ago,” said Frank Simonutti, global director of innovation for Wilson Staff Golf Balls. “Our testing has consistently shown that most golfers prefer a softer-feeling ball and the DX3 Urethane is unrivaled in offering the better player full control of the golf ball.”

Thenewball has been developed to match the brand’s Feel, Crossover and Distance (F-C-D) ball-fitting system that offers benefits to fit individual playing styles.

“The DX3 Urethane has been designed specifically for the Feel player,” said Doug Wright, global commercial director of Wilson Golf. “Thanks to its multi-layer construction, better players can also expect Tour-quality spin and control on the greens as well as great distance.”

The new Wilson Staff DX3 Urethane has a RRP of £29.99 per dozen and will be available from stockists in January 2016. For more information go to www.wilsonstaff.com

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.