Golf Genius has announced the appointment of Michael Pask as an advisory member of the Golf Genius team, continuing the investment and expansion of the software company worldwide.

Pask joins the team with a host of experience in the golf industry, having previously served as Senior Vice President at IMG for over 20 years – heading up a number of areas within the Golf, Advisory, Academy, Olympic and Sports Infrastructure areas.

“It is a pleasure to support the team at Golf Genius, having got to know them over many years. They have created an amazing business, backed up by world class software and people, and as the golf ecosystem looks to engage with technology and data in a meaningful way there is a huge opportunity for Golf Genius to build on these amazing foundations,” comments Michael Pask, Taliesin Advisory.

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Since leaving IMG, in addition to founding Taliesin Advisory – a strategic advisory company – he served as one of the first Non-Executive Directors in England Golf’s history (2016-2024), helping to support the growth of the association both structurally and financially.

“It is a pleasure to welcome Michael into the Advisory Group of Golf Genius. Michael has an extraordinary wealth of experience and knowledge of the world-wide golf landscape, as well as broader commercial organisations. We are very much looking forward to working with him over the years ahead, as we look to capitalise on the amazing opportunity that Golf Genius has,” adds Mike Zisman, Co-CEO of Golf Genius.

Pask’s extensive experience will serve Golf Genius with advice and ideas to grow the business further, in turn putting software at the forefront of the golf industry and providing golf administrators and facilities across the globe with solutions that create enhanced golfing experiences.

Some of Pask’s notable career highlights include the running of IMG’s Golf Course Design and Management business, turning around their International Academy Business, and also working with their Olympic representation group, guiding the careers of people such as Sir Steve Redgrave, Michael Johnson and Dame Katherine Grainger.

For more info visit www.golfgenius.com