Under Armour Golf has achieved its highest-ever footwear market share in Q1 2026, driven by the launch of its CLONE footwear platform and continued strength across both on- and off-course channels, according to the latest sell-through data.*
Across the total market, Under Armour Golf increased its footwear value share to 21.75%, up from 18.84% year-on-year, alongside unit share growth to 23.62%.
This performance reflects not only increased volume, but also a continued rise in average selling price, underlining strong demand for premium product across the range.
On-course growth reinforces strength in green grass retail
The most significant gains have come on course, where Under Armour Golf has delivered standout growth across both value and units.
On-course value share increased to 18.22%, up from 14.34% year-on-year, with unit share rising to 20.37%.
This performance comes despite less than ideal weather conditions at the start of the season, with the on-course footwear category typically more exposed to Q1 disruption. Within the top five brands, Under Armour Golf is the only one delivering growth across both value and units, underlining the strength of its proposition in green grass retail.
Consistent performance across off-course retail
Off course, Under Armour Golf continues to deliver strong results in a competitive retail environment, with value share increasing to 25.17% and unit share rising to 26.70%.
The brand’s ability to grow share across both channels while maintaining price integrity highlights the strength and consistency of its footwear offering.
CLONE establishes itself among leading models
The CLONE footwear platform has played a central role in this performance, with both spiked and spikeless models seeing strong sales following exceptional media reviews and elevated in-store presence.
Early momentum has translated into consistent sell-through, with CLONE quickly becoming a key driver of premium footwear sales. A multi-channel advertising campaign will continue to support the franchise through the key part of the season, maintaining visibility and driving further demand at retail.
Momentum driven by innovation and premium positioning
“This is a hugely encouraging start to the year and a clear reflection of the strength of our footwear offering,” said Richard Palmer-Jones, Under Armour Golf representative.
“To achieve record market share in Q1, with particularly strong growth on course, is incredibly important for us and for our retail partners. It shows that we are not only driving volume, but doing so with premium product that resonates with committed golfers.
“The performance of CLONE has been a key factor in this. To see it establish itself so quickly among the leading models in the market is testament to both the innovation behind the product and the confidence retailers have shown in it.
“We’ve built strong momentum through the first quarter, and with continued focus on innovation and supporting our partners in-store, we are well positioned to build on this as the season progresses.”
*Golf Datatech sell-through data, Q1 2026
