Titleist launch all new Tour Soft Golf Ball

Titleist are launching an all new Tour Soft golf ball, available in golf shops across the UK & Ireland, from February 1st. The Titleist Tour Soft is the softest-feeling golf ball in its category. Tour Soft’s innovative design combines the largest core ever engineered into a Titleist golf ball with breakthrough ultra-thin cover technology to provide responsive feel, very fast speed for commanding distance and excellent short game performance.

According to Michael Mahoney, Vice President of Titleist golf ball marketing they were pretty sure they were on to something significant.

“”We knew based on breakthroughs being made in R&D that there was an opportunity to deliver a brand new high-performance golf ball that would lead the category in terms of soft compression feel. Ultimately, because of our exhaustive and iterative prototyping process, we were able to deliver everything we wanted in Tour Soft – and more. It’s not only the softest ball in the category, it’s better and longer than Chrome Soft, TP5 and Tour B RXS.”

The largest Titleist core ever produces category-leading soft feel and high ball speed for commanding distance. In developing Tour Soft’s core, the Titleist Golf Ball R&D and Operations teams were challenged to break through previously accepted core size limitations in order to produce a golf ball that feels better and is longer or just as long as the competition.

A new ultra-thin 4CE grafted cover made with TCU Process Technology generates advanced short game control. Innovations in the manufacturing process at Titleist Ball Plant 2 in Massachusetts allowed engineers to mould the extremely thin, very soft cover formulation uniformly across the surface.

The Tour Soft cover – a proprietary blend of four different materials – is just as thin as some urethane-covered balls currently on the market. A new spherically-tiled 342 cuboctahedron dimple design, optimised for the new Tour Soft construction, delivers a penetrating trajectory and consistent flight.

Tour Soft, available in both white and high-optic yellow, replaces and improves upon the prior generation NXT Tour and NXT Tour S golf ball models in the Titleist golf ball family.

New Titleist Tour Soft golf balls will be available in golf shops throughout the UK & Ireland from February 1st 2018. Tour Soft models include white and high-optic yellow options with play numbers 1-4.
SRP £32.00 per dozen