Already the softest golf ball in the Titleist lineup, the TruFeel has been re-designed for more distance than ever before in combination with even softer greenside feel.
Available in retailers from February 4th, Titleist Golf Ball R&D was able to deliver the enhancements by engineering a larger and faster core along with high-performance aerodynamics to deliver longer distance. A thinner, reformulated TruFlex cover provides the improved feel and control for shots around the green.
FREDERICK WADDELL, DIRECTOR OF GOLF BALL PRODUCT MANAGEMENT, SAID:
“The TruFeel golfer is primarily focused on long and soft, but also seeks overall performance. That is where TruFeel stands out in its category, where the golfer doesn’t have to sacrifice performance and can trust the quality and consistency of Titleist.”
MIKE MADSON, DIRECTOR OF AERODYNAMICS AND RESEARCH ENGINEERING, SAID:
“The new 1.600” core is very large for such a soft golf ball. By adding more fast rubber to the golf ball, we add more speed for distance, but we also needed to balance the increased core size by reformulating a slightly thinner cover. The result is softer feel, and similar spin with more speed for longer distance.”
Every TruFeel golf ball is made at Titleist Ball Plant 2 in Greater New Bedford, Massachusetts, to ensure the most consistent performance, quality and feel – from ball to ball and dozen to dozen.
Titleist TruFeel delivers best-in-class performance through the most advanced low compression design and manufacturing technologies:
• NEW Larger (1.600”), Faster and Low Compression TruTouch Core generates low spin for long distance
• NEW, Thinner Reformulated TruFlex Cover is a proprietary Titleist formulation designed for very soft feel and excellent greenside control
• Spherically-Tiled 376 Tetrahedral Dimple Design features a symmetrically optimised pattern to enhance long game distance
The TruFeel continues to utilise an alignment aid-type sidestamp, providing golfers the option for easy alignment without having to mark a line on the ball. The design was inspired by the most popular alignment aid available through the My Titleist customiser on Titleist.co.uk since alignment options debuted in February 2018.
PRICE AND AVAILABILITY:
TruFeel is offered in both white and high optic yellow, both of which are available in Titleist authorised retailers worldwide from February 4th, 2022. Matte Red golf balls will be available beginning October 1st, 2022.
• SRP £24.00 per dozen
To learn more and find the best option for you, visit: https://www.titleist.co.uk/fitting/golf-ball-fitting
