Taylor Made Introduce PROJECT (a)

TaylorMade has announced PROJECT (a), a golf ball engineered to promote more spin and improved performance where amateurs need it most, into and around the green.

The “a” in Project (a) stands for “amateur,” and the company state that “The reason for its creation is simple: Amateur golfers generate less spin than Tour professionals. Project (a) is designed to deliver more spin on mid irons, short irons and shots around the green; resulting in enhanced control and increased scoring opportunities”.

“Having gathered data from many player types including Tour pros, it’s no secret that amateurs need help generating spin and stopping the ball on the green,” said Dean Snell, vice president of golf ball R&D. “Our tests indicate that amateurs miss the pin by an average of 35 yards on a 150 yard approach shot. Playing Project (a) gives amateur golfers a better chance at stopping the ball on the green, creating better scoring opportunities.”

Project (a) is available at retail from 21 March 2014 for £34.99per dozen.

For more information, please visit www.taylormadegolf.com

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Miles is the Owner and Managing Director of Robel Media, and the award winning GOLF RETAILING Magazine. With over 25 years in the media business, Miles has a wealth of experience in magazine publishing, digital media and live events. HANDICAP - 7.2