Sports Impact Clients make 2021 Sports Tech Awards Shortlist

Three of the most innovative brands in golf promoted by leading sports PR and Marketing agency Sports Impact have made the shortlist for the 2021 Sports Technology Awards due to be presented in May.

Motocaddy, the world’s leading golf trolley brand, could see its revolutionary M5 GPS DHC touchscreen model designated Innovation of the Year. The British company, based near Stansted airport, has been listed alongside the Hawk-Eye sports officiating device and the Discovery / Eurosport TV broadcast group.

Arccos, the pioneer of big data and artificial intelligence for golf based in Connecticut, has been nominated in the Best Sports Action Analytics category along with major global players like IBM and Infosys for its Arccos Caddie Strokes Gained Analytics that helps golfers set targets to improve their handicap rating.

Leading high-performance apparel brand Galvin Green has been shortlisted in the Sustainability in Sport category, based on its ground-breaking INSULA™ sweater range made from fabric derived from recycled plastic bottles. The progressive Swedish brand is matched up against SunGod sunglasses for athletes and the VITEC image capture company.

“It’s great to see these three client brands being recognised by the wider sporting world for introducing new technology and eco-friendly products that clearly benefit golfers,” said agency CEO John Collard. “Each one has a fighting chance of taking the category award, given the originality of their innovations and reactions from consumers,” he added.

Other potential winners of the Sport Technology Awards include the PGA Tour and European Tour; Formula 1 and NASCAR; The AELTC Wimbledon, ITF and WTA wrestling’s WWE and WWA; plus, football’s UEFA, German league, Paris Saint Germain and Chelsea FC.

The Motocaddy M5 GPS DHC trolley was launched last year as the world’s first compact-folding touchscreen GPS electric trolley, with Bluetooth connection and the pioneering downhill control function. In another world first, Arccos introduced an A.I. powered GPS rangefinder that adjusts yardages in real-time, along with the Arccos Caddie Link wearable device. While INSULA™ sweaters form part of the ‘Green in Galvin Green’ collection that’s taken eco-friendly garments to a new level.

Recognised as an international mark of excellence, the Sports Technology Awards is a unique celebration of hi-tech enhancement across the world of sport and will be judged by a panel of 44 world renowned industry professionals and ex-sports stars.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.