FJ LAUNCHES SPRING/SUMMER ‘21 APPAREL COLLECTION

By
Dan Owen
-

FootJoy, the #1 Shoe, Glove and Sock in Golf, has launched its stylish, contemporary performance apparel range for Spring/Summer’21.

The men’s range features four brand new collections with some eye-catching, playful prints with all-new floral camo, cocktail, weather and daisy print options available. These new designs indulge in fun fashion and contemporary patterns that will make a statement on the course, as much as they will off it.

The four colour collections – Revere, Dorado, Seaside and Geneva –
are each inspired by vibrant colour contrasts and wider lifestyle fashion trends. As well as the new prints there are a range of new polos and midlayers with something to suit the needs and tastes of all golfers.

The colour collections are accompanied by a sweeping and diverse Essentials range, which complements the latest collections with supporting block colour garments.

FJ’s SS’21 line also presents an expanded women’s GolfLeisure collection offering a range of versatile garments and introduces three new colour stories: Blue Jay, Blush Pink, and Neutral.

The Revere collection features a palette of summer vibrancy, with Cape Red, Storm Blue, Vanilla and White. The playful Smooth Pique Weather Print polo pattern adds a contemporary twist to a classic polo featuring weather emoji icons.

Dorado introduces oceanic elements with the combination of the Navy and Lagoon tones of Blue energised by the White. The contrast between the trio of colours creates a bright, clean aesthetic for a striking collection that will thrive in summer golf.

Inspired by softer, cleaner tones the Seaside collection offers an elegant look. The Ice Blue, Grey, Lime and White colour story features calm tones to create an easy going, versatile collection that flourishes with supporting products across the FJ’s Essential and GolfLeisure ranges.

Throughout the Geneva collection, the Mulberry injects juice into the look with contrast against the familiar White, Coal and Black. The fiery Pique Camofloral Print polo in the Geneva collection creates an eye-catching statement and heroes the range with its balance of texture, colour and contrast.

FJ WOMEN’S GOLFLEISURE

FJ’s SS’21 latest women’s collections, Blush Pink, Blue Jay and Neutral, will feature incorporated curved themes, iconic Mary Quant’s inspired mod lines and soft leopard print styles, to offer subtle modern design elements and flair. The colour stories each hero an individual colour, Blush Pink, Blue Jay and Navy, with a common White and Heather Grey combination to offer supporting tones

EUROPEAN MARKETING MANAGER, PAUL O’HAGAN, COMMENTED:

“This is an exciting range that stamps a modern twist on traditional classics and really takes our apparel line to another level. The designs take diverse inspiration, and it shows, with unique style options to suit all golfers. As a brand we are continuously looking for new ideas in this space; and our line-up this year pushes the bar beyond anything we have created to date.”

 

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Dan Owen
http://www.golfretailing.com
As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.