SHOT SCOPE PARTNERS WITH “THE GOLF FIX” HOST DEVAN BONEBRAKE AS BRAND AMBASSADOR TO DRIVE GAME IMPROVEMENT

    Shot Scope, the industry leader in golf technology and performance data, announces renowned golf instructor and television personality Devan Bonebrake as a Brand Ambassador.
    Bonebrake brings a pedigree of elite-level coaching and media expertise to the Shot Scope team. A disciple of Jim McLean, Bonebrake’s journey in the industry began as McLean’s personal teaching assistant at TPC Doral, where he worked with several high-profile players like Greg Norman, Keegan Bradley, and Lexi Thompson. Now a five-time Golf Digest “Best Young Teacher in America” and host of “The Golf Fix” on the Golf Channel, Bonebrake has dedicated his career to helping golfers of all abilities to improve their game through data and drills.
    “I’m a huge believer in measuring, rather than guessing, when it comes to improving your scores and that’s where Shot Scope is fantastic.  I can’t wait to use Shot Scope products with my clients to help them achieve their goals. All the products are fantastic and I’m so excited to be a part of the ambassador team.”
    Bonebrake’s commitment to game improvement and Shot Scope’s mission to help golfers know their game and lower their scores make the partnership a natural fit. As the CEO of Studio Golf Club, Bonebrake believes that improvement is deeply rooted in data, performance tracking, and measurement. By joining Shot Scope, he joins a stacked roster of ambassadors, including leading digital creators and PGA Professionals Danny Maude and Peter Finch, PGA Champion Rich Beem, and equipment expert Hannah Holden.
    “Devan is one of the most respected voices in modern golf instruction, and we’re absolutely delighted to welcome him as a Shot Scope Brand Ambassador,” said Gavin Dear, Chief Commercial Officer at Shot Scope. “His belief in using data to drive meaningful improvement aligns perfectly with our mission to help golfers truly know their game. Devan’s experience at the highest level of coaching and broadcasting, combined with his passion for game improvement, makes him an ideal ambassador for the brand as we continue to grow globally.”
    The partnership was recently celebrated at the 2026 PGA Show, where Bonebrake joined the Shot Scope team on-stand to unveil the all-new LM1 Launch Monitor. This appearance marked a significant milestone for the brand as it officially expanded its ecosystem into the launch monitor category.
    As Shot Scope continues its global expansion into 2026, the brand remains committed to providing its community of over 400,000 golfers with the most expansive lineup of subscription-free products on the market. Shot Scope’s technology ecosystem allows golfers to track over 100 tour-level statistics, helping them save an average of 4.1 strokes. Bonebrake will feature in upcoming Shot Scope content, demonstrating how players can use data-driven insight to play better, score lower, and get the most out of their game.
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    As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.