SEVE Collection, the fast-growing premium golf apparel brand inspired by the legendary Seve Ballesteros, has announced that Matt Masters has joined the SEVE team in the UK. Matt will primarily focus on developing and supporting accounts across South England and South Wales, further reinforcing SEVE’s commitment to delivering exceptional service and expanding its footprint in these key territories.
Matt brings over 35 years of experience as a PGA professional, along with a proven track record as the distributor for SuperSpeed Golf. His deep understanding of the golf industry, coupled with his passion for performance-driven solutions, aligns perfectly with SEVE Collection’s vision of combining heritage, style, and innovation.
This appointment complements the continued efforts of Steve Grant, who leads SEVE’s presence in Northern England and Scotland. Together, Matt and Steve form a highly experienced and motivated team dedicated to strengthening SEVE’s relationships with golf clubs, resorts, and retail partners throughout the UK.
“We are truly excited to welcome Matt to the SEVE family,” said Fredric Kaijser, Co-Founder and CEO of SEVE Collection. “Matt’s professionalism, energy, and extensive experience will play a pivotal role as we continue to grow the SEVE brand across the UK. Together with Steve Grant, we are confident our UK team is perfectly positioned to support and inspire our customers.”
Matt commented: “It’s an honour to represent SEVE Collection and contribute to a brand that pays tribute to one of golf’s greatest icons. I look forward to working closely with golf professionals, clubs, and stores in South England and South Wales to bring SEVE’s inspiring collections to players who appreciate both performance and tradition.”
With this expanded team, SEVE Collection accelerates its mission to be present in leading golf destinations and pro shops, offering apparel that blends timeless elegance with modern performance.
The SEVE Collection celebrates the legacy of one of golf’s greatest legends, Severiano Ballesteros, while also inspiring a new generation of golfers. Launched just over 11 months ago – July 22nd, 2024 to commemorate Seve’s 40th anniversary win at St Andrews, the SEVE Collection has rapidly expanded its reach to over 20 countries, including Japan and now recently Canada. With a recent entry into the highly competitive UK golf market, we are set to offer premium golf apparel and accessories that blend performance and style, with a new tonal twist that recalls Seve Sundays.
The UK golf market is one of the largest and most competitive in the world, with a rich history and a passionate community of golfers. As a hub for golf enthusiasts, the UK provides an exceptional opportunity for the SEVE Collection to establish its brand and connect with a diverse audience that appreciates quality and innovation in golf apparel and accessories.
The SEVE Collection was also proudly represented at The Open Championship held at Royal Troon Golf Club, introducing the first collaboration between a player and a Major tournament. We are equally proud to highlight our commitment to the Seve Ballesteros Foundation. By purchasing from the SEVE Collection, customers are not only supporting a brand that honors Seve’s legacy but also contributing to the Foundation’s initiatives, which focus on brain cancer research and youth golf programs.
Since the launch of the SEVE Collection some 11 months ago (July 22nd), the brand has achieved remarkable growth and is now present in 20 countries, including 18 across Europe, Japan and now also Canada recently added.
Play with Charisma is one of SEVE’s core values. The SEVE brand tells the story of Seve, dedicated to celebrating the legacy of the world’s most creative, exciting, and unique player that the world of golf has ever seen. This game, once described by Seve himself as “a great and very strange game,” was mastered by Seve, an artisan of golf, who did things with his hands and a club that no other player has dared to do before or since. Seve played the game with his own mind and is forever loved for it.
For more information about the SEVE Collection and to explore our latest offerings, please visit www.sevecollection.com and follow us on Instagram.
To contact Matt Masters UK South England & Wales Representative please email matt@mastersingolf.com
