Proscott, one of Sweden’s most established and respected golf sales agencies, has been appointed as the official Swedish agent for PAYNTR Golf, marking the brand’s official entry into the Swedish market and further strengthening its growing presence across Europe.
The partnership forms part of PAYNTR Golf’s wider European expansion strategy in collaboration with Specialist Sports, distributor of PAYNTR Golf in the UK & EU. With deep local expertise and long-standing retail relationships, Proscott provides a strong platform to introduce the performance-driven footwear brand to Swedish golfers and premium golf retailers nationwide.
Proscott is a highly focused sporting goods and fashion sales agency based in Stockholm, Sweden, and is one of the oldest golf agents in the country. The agency houses a carefully curated portfolio of mid- to high-end brands across golf and fashion, allowing for dedicated and specialised representation within the territory. Proscott has built long-term partnerships with globally recognised brands including Lyle & Scott (since 1954), Cleveland Golf (since 1993) and Srixon (since 2009). In recent years, the agency has further strengthened its premium positioning by adding brands such as Malbon, KJUS, Lacoste, Jones Sports Co. and Vessel Golf.
“PAYNTR Golf has built its brand on performance credibility, innovation and TOUR validation,” said Ben Davis, Category Director – Golf at Specialist Sports. “Appointing Proscott as our Swedish agent ensures the brand is represented by a team that understands the market, values premium product and has the experience required to establish PAYNTR Golf as a leading footwear option for Swedish golfers.”
Ted Jöhncke added: “We at Proscott are very proud to be able to work with and represent PAYNTR Golf in our territory as it is a brand that complements and suits our current brand portfolio. We believe the brand, with its innovative design and great aesthetics, will have great success within the territory.”
Based in Portland, Oregon, PAYNTR Golf was founded by industry veterans Mike Forsey, Michael Glancy and David Paynter and is guided by the principle ‘Performance Multiplied.’ The brand’s design methodology is deeply grounded in the biomechanics of the golf swing, blending solution-based innovation with modern, refined styling to deliver measurable on-course performance benefits.
PAYNTR Golf continues to strengthen its TOUR presence, with leading professionals including Jason Day, Sam Burns and Min Woo Lee wearing the brand at the highest level of the game. Direct athlete collaboration plays a key role in the brand’s product development process, reinforcing its performance credibility.
Swedish retailers and golfers can look forward to the launch of the new Speed Reserve Collection in March. The range builds on PAYNTR Golf’s performance foundation, delivering advanced stability, traction and comfort, combined with elevated materials and contemporary design tailored for the modern golfer.
For more information, visit payntrgolf.co.uk or contact Proscott via proscott.se.
