PowaKaddy celebrates

PowaKaddy (PK) has cause for celebration this month after completing a very successful first year under the ownership of industry-experts, David Catford and John deGraft-Johnson.  The duo, who returned to the helm of the company in August 2012, bought with them ambitious plans to take the PK brand to the next level in its 30th Anniversary year.

Former PowaKaddy owner, John deGraft-Johnson and previous owner of the Hill Billy brand, David Catford declared  it was time to make ‘Freeway Your Way’.

“We have implemented a whole host of improvements and upgrades right across the entire Freeway range to deliver the very best in-class electric trolleys to our loyal following of PK enthusiasts,” noted Catford. “We recognised that there were a number of structural problems and quality issues with the old PowaKaddy’s business model and made it our immediate goal to rectify these issues.”

He went on to add, “I’m pleased to say that our renewed focus is paying off and we have been able to make a considerable number of running changes to improve our trolleys, which we are delighted to pass on to our loyal retail partners.”

The new ownership team also backed up the Freeway launch with their most impactful marketing campaign to date and extended their successful partnership with two of the game’s leading organisations, The PGA and England Golf.

“It’s amazing how quickly a year can go, but I can honestly say it has been one of the best of my life as we set about putting our own unique stamp on the company, drawing on our expertise and passion for the brand,” comment deGraft-Johnson. “The Freeway Family continues to inspire golfers and we have been delighted with the reception all models have achieved, but we are already looking to the future as we aim to build on a reputation that stands for excellence born out of 30 years of innovation.”

PowaKaddy’s Freeway Family features three models within the range, including a new Freeway model, an enhanced Freeway Digital+ and the new Freeway SPORT. The latter has seen the critically-acclaimed PK SPORT model rebranded to spearhead the range.

For further information on the PK Freeway Family and all other products in the 2013
range visit www.powakaddy.com

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Miles is the Owner and Managing Director of Robel Media, and the award winning GOLF RETAILING Magazine. With over 25 years in the media business, Miles has a wealth of experience in magazine publishing, digital media and live events. HANDICAP - 7.2