Pitch and adidas strengthen pledge to develop women’s golf with launch of 2024 academy

Pitch, the modern golf club designed for players of all skill levels, has extended its partnership with adidas to promote the game to women in and around London with the launch of its Women’s Beginner Golf Academy 2024.

As golf continues to ride its post-Covid participation wave, recent studies point to a younger demographic taking up the game, with larger increases in off-course engagement (indoor golf clubs, driving ranges) wooing city dwellers to the game.

The golf boom hasn’t gone unnoticed with A-list celebrities either, with the likes of Eva Longoria, Nicole Kidman, Catherine Zeta-Jones, Cameron Diaz and Jennifer Lopez leading the way for women, as well as Kirsty Gallacher, Jenni Falconer and Denise van Outen.

Pitch and adidas’ Women’s Beginner Golf Academy has been designed with the goal of creating a community for women who want to play golf and socialise. The academy is offering 100 free beginner lesson packages with the aim to grow the sport and increase participation.

Following the success of the campaign last year, which was exclusively open to beginners, the class of 2024 opens this April and sees each participant receive five lessons, including two group sessions and three individual lessons, all led by a PGA golf professional.

With two venues in London and plans for more underway alongside a national and international expansion, Pitch has received recognition by establishing itself as the go-to destination for golf enthusiasts seeking an inclusive, innovative and enjoyable golf experience. It combines leading technology, professional coaching and a contemporary socialising experience for all ages and levels.

Pitch COO, Jessica Ormrod, said: “We are committed to making golf more diverse and accessible, and following the success of the academy last year, we are excited to be able to offer the opportunity to 100 more women who would like to make golf a part of their life.

“Bridging the gap between seasoned golfers and newcomers is an important part of our ethos, while creating an environment where everyone can enjoy the sport – and the social side of it – whatever their skill level.”

Chris Hedderman, marketing and product director at adidas Golf, said: “We are thrilled to continue our partnership with Pitch for the Women’s Beginner Golf Academy. At adidas, we believe in the importance of a community, and the academy embodies this perfectly.

“It is not just about learning the game; it is about creating spaces where like-minded women can come together, share experiences, and forge lasting connections, all while enjoying the game. We are proud to support initiatives that not only introduce more women to golf but also foster an inclusive and supportive environment for them to thrive in.”

Pitch offers both membership and casual bookings with attached PGA Professionals to assist with coaching. Its venues also offer resident DJs, lounges, contemporary food and beverage options, social spaces and a golf fashion concept store in addition to the virtual golfing bays.

Applications for the class of 2024 are now open and will close on Monday April 1, 2024, with successful applicants being notified by Wednesday April 10.

To complete the application form and for more information, please click here

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.