Perry Ellis Golf Appoints James Broughton

James Broughton has been appointed the new South West Area Sales Manager for Callaway Apparel and Original Penguin Golf managed under the Perry Ellis roster of golf apparel brands. The PGA-trained professional was previously Retail and Operations Manager at Manor House Golf Club, where he realised his passion lay in sales, apparel and merchandising.

Of his new role James comments: “It’s an honour to represent Callaway Apparel and Original Penguin, two brands which are deep-rooted in golf in their own respective ways, and I am looking forward to showcasing the brands’ high-quality products. I’m really excited to combine my interests and skills in a new role in the industry and to deliver high levels of customer service to golf retailers. It’s great to be able to use my strengths to build long term relationships through high levels of service and communication.”

Helen Willsmer, Brand Director of Perry Ellis Golf adds: “We are delighted to welcome James to our U.K. team and represent our portfolio of brands. He brings with him a great foundation to enable us to strengthen our relationships and continue to grow. We remain absolutely committed to our green grass retailer business model and this continues to be a key focus. With James’ background and experience we are in great shape to deliver upon this to existing customers whilst developing new business.”

Contact James on + 44 (0) 7876 800456 or

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.