NorthSouth Concepts joins forces with Brand Fusion to supply bespoke golf club gifts

NorthSouth Concepts, supplier of premium gifts through its CustomX brand, has joined forces with leading golf equipment distributor Brand Fusion International to offer golf resorts and clubs across the UK with an unrivalled range of attractive customised gifts.

The Staffordshire company has appointed Brand Fusion as its first and exclusive distribution partner in the UK. Together they intend to offer a wide variety of customised options for Pro Shop retail sales in the form of branded ball markers, pitch forks, bag and lapel badges, high quality towels and imitation golf balls containing lip balm.

Castle Stuart, Princes, Adare Manor and Gleneagles are among those resorts and courses supplied with intricate metalwork designs that have proved popular with club members and visitors alike. The company, which designs all the products in this country, also supplies other well-known destinations from its DivA and Squire Golf ranges, having acquired the latter brand with more than 20 years of experience in logoed products in 2017.

NorthSouth Concepts’ owner Ewan Davidson, who founded the company in 2015, commented: “It’s taken us five years to build a strong range and now we have the ideal partner in Brand Fusion to expand our market reach. They have an excellent reputation within the golf industry and we’re very pleased to be working with such a dynamic partner to maximise the full potential of our distinctive ranges.”

As well as driving sales of the CustomX range of bespoke metalwork, Brand Fusion will also improve the lead times on more than 250 corporate golf day gifts for customers with the ‘Quick2Ship’ Squire Golf range.

“Brand Fusion is delighted to be promoting these outstanding products from NorthSouth Concepts,” said Tony Fletcher, Sales Director at the Surrey-based distribution company that also operates a 30,000 sq. ft warehouse near Birmingham. “This addition enhances our growing selection of customised products, including the Sun Mountain bag range. The market has moved towards customisation in a big way recently and we believe that the NorthSouth ranges give us a real edge in this area.

“In light of the current pandemic, we will also be looking at how best to service our customers with lower MOQ’s and more regular deliveries whilst maintaining the high standards expected by our customers,” he added.

For more information on the customised ranges, please visit: ​ or ​​.