NEW TITLEIST TOUR SOFT OPTIMISES AERODYNAMICS FOR EXCEPTIONAL TEE-TO-GREEN PERFORMANCE

Titleist introduces its third generation Tour Soft golf ball, responding to golfer feedback with a new aerodynamic design for longer distance off the tee combined with a large, fast core for a responsive soft feel.

At 1.600”, the Tour Soft retains one of the largest core sizes in the Titleist golf ball portfolio and the same soft compression as the current generation. Such a large core requires an extremely thin cover, and Titleist developed the thin 4CE grafted cover which helps generate reliable greenside spin for short game playability.

The Tour Soft golf ball features a new aerodynamic design – the 346 quadrilateral dipyramid dimple design – that delivers optomised ball flight for longer distance.

JEREMY STONE, VICE PRESIDENT, TITLEIST GOLF BALL MARKETING

“The Tour Soft golfer prioritises feel and seeks the softest possible ball, whilst also looking for all around performance. The new Tour Soft has been reengineered for improved performance from tee to green.”

MIKE MADSON, SENIOR DIRECTOR, RESEARCH AND ENGINEERING

“Just like any of our golf ball products, we are always looking for a dimple pattern that is specific to each model and works best for that design. In the new Tour Soft, we saw an opportunity to improve upon the aerodynamics and improve upon the longer distance players were seeking.”

According to Michael Madson, Senior Director, Research and Engineering, the 346 quadrilateral dipyramid dimple design was not on the original radar for the new Tour Soft golf ball:

“Our team developed many designs and considered a number of options from a research standpoint, but it wasn’t until the Tour Speed golf ball when we tested and determined the quadrilateral dipyramid dimple pattern made for a really efficient way to process an injection moulded cover. We never planned to put the same pattern on the Tour Soft, and we looked at a multitude of other dimple counts and patterns within the same family that might work better. But when it came to optomised ball flight and total performance, the 346 quadrilateral dipyramid pattern was clearly the best.”

Available in White and Yellow. RRP is £32 per dozen.