Online membership scheme could add ‘1000s of new members’

PlayMoreGolf, a new online points-based membership concept which simplifies and encourages golf club membership has been launched.

Golf clubs sign up to PlayMoreGolf and the team behind it – which previously developed the successful De Vere Club flexible membership product – carry out the marketing and administrative tasks on behalf of partner clubs.

Launched on 1 November 2015, the scheme helps reduce flexible membership overheads for the clubs, adding new members with the innovative online scheme and bringing in additional revenue from other partner venues.

PlayMoreGolf director Jamie Carroll explained: “It is now widely accepted that flexible points-based membership is the way to get people playing golf again in this country. And we believe PlayMoreGolf’s creative and innovative approach will not only encourage people back into the game – and get newcomers started – but also see them retained within the game over a longer period of time, particularly young and occasional golfers.

“In essence, we will build a partnership proposal to suit each individual golf club. We believe the bespoke options available will allow each club to structure the relationship in a way that is cost effective for its business. The previous model was, naturally, limited to the clubs within the group – but this is inclusive, meaning 100s of golf clubs can join and each can benefit.”

The scheme also provides its member clubs with bespoke sales training support, member acquisition marketing campaign support, a fully integrated customer relationship management programme (CRM), and a web-booking engine that interfaces with the club’s booking requirements.

For the golfer, membership starts at £325 per year and gives the member a minimum of 100 points – 80 to be utilised at the ‘home’ club and 20 reserved for rounds at other participating clubs. Clubs simply need to determine how many points are redeemed for a round, and, once a member’s points run out, they simply purchase more. And, at renewal, any unused home points can be carried forward, free of charge.

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.